Fruchtman Findings
Industry insights from the jewelry marketing experts.
Heath Bar Cookies
If you’re craving something irresistibly sweet, crunchy, and chocolatey, these Heath bar cookies are about to become your new go-to...
Natural Diamond Pricing
Historically low natural diamond pricing is a stress test. It punishes undisciplined inventory and pricing, but it rewards jewelers who...
The Evolution of Data-Driven Social Media Advertising
Today’s social media advertising isn’t just about showing beautiful jewelry—it’s about showing the right jewelry to the right potential customer.
Easy Cheesy Taco Pasta
Cheesy, saucy, and packed with bold taco flavor, this easy one-pot pasta is the kind of comfort food you’ll crave...
Zero-Click & AI Search Optimization: How to Stay Visible When Users Stop Clicking
Zero-click search is reshaping how customers discover jewelers. Featured snippets, AI summaries, and instant answers now influence buying decisions before...
Why Reviews Matter More Than Ever for Jewelers
Before customers visit your store, they’re reading your reviews. Learn why online reviews play a bigger role than ever in...
The Gold Rush - Early 2026 Edition
Record gold pricing isn’t just a market anomaly; it’s a catalyst forcing jewelers to sharpen fundamentals: pricing clarity, inventory strategy,...




