Fruchtman Findings
Industry insights from the jewelry marketing experts.
Pistachio Pesto Pasta
Creamy, bright, and full of fresh flavor, this Pistachio Pesto Pasta puts a delicious twist on a classic favorite. Ready...
What You Bring Back from JCK Is Only Half the Story
Before you head to JCK Las Vegas, remember this: what you bring back won’t matter if your team isn’t ready...
Quo Vadis Aurum? (Where Is Gold Headed?)
Gold has never been shy about making a statement, and the second half of 2026 is shaping up to be...
Red Velvet Chocolate Chip Whoopie Cookies
Soft, rich red velvet chocolate chip whoopie cookies filled with creamy sweet frosting are the kind of indulgent treat that...
YouTube Became TV. Most Brands Missed It.
YouTube isn’t just digital anymore—it’s where TV has moved. With more viewing than most cable networks, the shift is already...
What Your Product Descriptions Say About Your Brand (and How to Fix Them)
Your product descriptions do more than list details. They tell customers who your brand is and why your jewelry matters....
Crustless Cranberry Pie
Tart cranberries, buttery richness, and a hint of almond come together in this simple crustless cranberry pie that’s as easy...
The New Bridal Playbook
The engagement ring category is not slowing down. It is recalibrating.



