Fruchtman Findings
Industry insights from the jewelry marketing experts.
Crustless Cranberry Pie
Tart cranberries, buttery richness, and a hint of almond come together in this simple crustless cranberry pie that’s as easy...
The New Bridal Playbook
The engagement ring category is not slowing down. It is recalibrating.
Welcome Zorells Jewelry!
We’re proud to welcome Zorells Jewelry to the Fruchtman family! Based in Bismarck, ND, they’re renowned for exceptional diamonds, engagement...
Easy Picnic Pasta Salad
Bright, colorful, and packed with flavor, this easy picnic pasta salad is the kind of dish that disappears fast at...
The Unexpected Retail Lesson from Barnes & Noble
What can Barnes and Noble’s surprising comeback teach independent jewelers about competing with online retailers and winning?
Your Website Isn’t Selling. Your Images Are.
In luxury ecommerce, the right imagery doesn’t just showcase your product, it builds trust, answers questions, and ultimately drives the...
Heath Bar Cookies
If you’re craving something irresistibly sweet, crunchy, and chocolatey, these Heath bar cookies are about to become your new go-to...
Natural Diamond Pricing
Historically low natural diamond pricing is a stress test. It punishes undisciplined inventory and pricing, but it rewards jewelers who...




