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Home / Findings

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Heath Bar Cookies
March 17 2026
Heath Bar Cookies

If you’re craving something irresistibly sweet, crunchy, and chocolatey, these Heath bar cookies are about to become your new go-to...

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Natural Diamond Pricing
March 05 2026
Natural Diamond Pricing

Historically low natural diamond pricing is a stress test. It punishes undisciplined inventory and pricing, but it rewards jewelers who...

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The Evolution of Data-Driven Social Media Advertising
March 05 2026
The Evolution of Data-Driven Social Media Advertising

Today’s social media advertising isn’t just about showing beautiful jewelry—it’s about showing the right jewelry to the right potential customer.

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Easy Cheesy Taco Pasta
March 02 2026
Easy Cheesy Taco Pasta

Cheesy, saucy, and packed with bold taco flavor, this easy one-pot pasta is the kind of comfort food you’ll crave...

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Zero-Click & AI Search Optimization: How to Stay Visible When Users Stop Clicking
February 19 2026
Zero-Click & AI Search Optimization: How to Stay Visible When Users Stop Clicking

Zero-click search is reshaping how customers discover jewelers. Featured snippets, AI summaries, and instant answers now influence buying decisions before...

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Why Reviews Matter More Than Ever for Jewelers
February 17 2026
Why Reviews Matter More Than Ever for Jewelers

Before customers visit your store, they’re reading your reviews. Learn why online reviews play a bigger role than ever in...

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Oreo Dip
February 16 2026
Oreo Dip

This creamy Oreo dip is a quick, crowd-pleasing treat that’s rich, fluffy, and packed with irresistible cookies-and-cream flavor. With just...

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The Gold Rush - Early 2026 Edition
February 03 2026
The Gold Rush - Early 2026 Edition

Record gold pricing isn’t just a market anomaly; it’s a catalyst forcing jewelers to sharpen fundamentals: pricing clarity, inventory strategy,...

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