Meet the experts at Fruchtman Marketing
Each and every client has a group of professionals assigned to your account who are dedicated to growing your business. It’s an approach we’ve been employing for years and one that is rooted in success. Multiple people from creative, social marketing, media, and accounts get to know your business, your style, and your market. This team regularly gets together to review your goals and strategy. From time to time we might change up specific members of the team to get a fresh perspective. But overall, if there was one way to describe it, we would say it’s very similar to having your own in-house marketing team. The real kicker? We are marketing specialists who also know the jewelry industry inside and out.
Our Leadership Team
Erin Moyer
Chief Executive Officer
Erin Moyer brings a unique blend of entertainment, branding, and marketing expertise to Fruchtman Marketing’s luxury and high jewelry clientele. A University of Miami graduate, she has built her career around storytelling, creative strategy, and meaningful brand connections. With experience in entertainment, visual branding, and strategic marketing, Erin helps luxury brands feel both aspirational and authentic while standing out in a competitive marketplace. As CEO, she leads with vision, innovation, and a deep understanding of how compelling storytelling drives lasting brand value.
Manuel Carballea
Chief Operating Officer
Manny brings 20+ years of experience leading high-performing teams at top global communications SaaS companies. With expertise spanning sales, technology, and customer service, he helps businesses grow through scalable tech solutions and strategic operations. As COO of Fruchtman, Manny combines technical insight, strategic thinking, and a people-first leadership style to empower teams, drive operational excellence, and keep the client experience at the center of everything.
Shane O'Neill
Chief Strategy & Growth Officer
With more than 30 years of agency experience, Shane has distinguished himself as a leader in digital marketing through his strategic insight and proven approach to building successful online brands and platforms. During his 20 years with Fruchtman Marketing, he has spearheaded the growth and development of the agency’s digital marketing and website divisions, driving innovation and strategic growth across client platforms. Shane is also a sought-after speaker on digital marketing trends and strategies and has contributed industry expertise to publications including INSTORE Magazine and JCK Magazine.
David Turgeon
Chief Client Officer
With over 30 years working with independent jewelers and luxury retailers, David brings hands-on, ownership-level business expertise, having owned several retail businesses including jewelry stores and a jewelry manufacturing company. He has a unique perspective in the areas of marketing, operations, finance, and talent management. He also served as President of The Napa Valley Destination Council, responsible for rebranding & destination marketing activities for the famous wine-producing region. He is also the creator of the extraordinarily popular “Treasures of the Atocha” Sunken Treasure trunk shows, his favorite color is purple and he traveled Africa & South America with Tab Hunter.
Founder
Ellen Fruchtman
The founder of Fruchtman Marketing, Ellen Fruchtman began her award-winning career learning from the best - working alongside Vin Di Bona (creator of America’s Funniest Videos). She then went on to become a Producer for a nationally syndicated program in Miami. Meeting her husband Michael, she then moved to the Midwest and continued as a Producer for local television. She then produced what is her most successful endeavor - two children. Watching local car commercials where they smashed the windows to communicate smashing savings, she was motivated to do better. She left her position and started Fruchtman Marketing in 1981 with a large loan from her husband of $750.
