Full Service
Think of us as your in-house marketing team.
We handle it all.
Exceptional industry insights since 1994. With Fruchtman, there is no learning curve.
We understand your business inside and out. Being in the jewelry industry since 1994 also means we understand your customer. If you’re a retailer, we have a keen understanding of the luxury consumer. If you’re a manufacturer, designer, or wholesaler, we understand the other end of the spectrum, because we work with your customer.
Building a Strategy
We understand the ever-changing landscape of the supply chain and how that affects your business.
Unlike other marketing firms, we are the only full service agency that does not work outside the jewelry industry. We are a team of award-winning professionals who design, program, produce, and do it all. But all of that is secondary. What we do is develop a strategy and build a plan. We talk about your goals and objectives. Then, we work within your budget to provide a clear path to success and profitability. Ultimately, isn’t that what it’s all about?
Having an Annual Plan
A new year, a solid plan.
At the beginning of every year, we have an in-depth, internal evaluation of your business performance.What worked? What didn’t work? What can we all do better? We review budgets and store numbers. It’s a session all about you and your business. Informed by our careful analysis of industry and business trends including economic conditions. The best part? Hearing about solid ideas based on informed research and data that will move your business forward.
Success comes with taking a hard look at your business.
Understanding Your Brand
What differentiates you from your competitors?
Understanding where you currently are, where you want to be, and most importantly, what sets you apart from the sea of other businesses in your competitive space.
It’s called brand positioning. And, it’s something you have to determine before developing any creative and media plan. It’s a big part of what we do. In fact, it’s step number one.
Understanding Your Business
We like to take a look from the inside out.
We begin the relationship with a virtual in-depth assessment. Through this assessment, we get to understand your business, review our comprehensive questionnaire, and secure all the information we need to build out your marketing strategy. We also offer the option of in-market visits.
It always comes down to money.
And, it should.
Having a Budget
Know what you're doing every step of the way.
There are certain guidelines to follow when you set a marketing budget. But there are also variables. Are you new in your marketplace? Are you in an expensive media market? Are you trying to establish yourself as the leader? Or are you simply looking to have your fair share of voice? Consider all of the above, when you set the number. Also, consider going to sleep at night. It should play a part in determining the number. Once established, we will set a yearly budget with all projects taken into consideration. Of course, nothing is set in stone. But, you will have a roadmap to follow, and you will be many months ahead of the game.
Saving You Money
Your hard-earned marketing dollars are precious.
What would it cost to employ a digital specialist, social marketing strategist, writer, graphic designer, marketing director, and media planner? We do it all.
Think of us as your in-house marketing team.
We know how to optimize your digital and traditional campaigns which will save you money. No health insurance needed.
