Fruchtman Findings
Industry insights from the jewelry marketing experts.
Welcome Zorells Jewelry!
We’re proud to welcome Zorells Jewelry to the Fruchtman family! Based in Bismarck, ND, they’re renowned for exceptional diamonds, engagement...
Easy Picnic Pasta Salad
Bright, colorful, and packed with flavor, this easy picnic pasta salad is the kind of dish that disappears fast at...
The Unexpected Retail Lesson from Barnes & Noble
What can Barnes and Noble’s surprising comeback teach independent jewelers about competing with online retailers and winning?
Your Website Isn’t Selling. Your Images Are.
In luxury ecommerce, the right imagery doesn’t just showcase your product, it builds trust, answers questions, and ultimately drives the...
Heath Bar Cookies
If you’re craving something irresistibly sweet, crunchy, and chocolatey, these Heath bar cookies are about to become your new go-to...
Natural Diamond Pricing
Historically low natural diamond pricing is a stress test. It punishes undisciplined inventory and pricing, but it rewards jewelers who...
The Evolution of Data-Driven Social Media Advertising
Today’s social media advertising isn’t just about showing beautiful jewelry—it’s about showing the right jewelry to the right potential customer.
Easy Cheesy Taco Pasta
Cheesy, saucy, and packed with bold taco flavor, this easy one-pot pasta is the kind of comfort food you’ll crave...



