Fruchtman Findings
Industry insights from the jewelry marketing experts.
How AI Is Helping (and Hurting) The Design Landscape
AI has become both a powerful collaborator and a disruptive force in the graphic design world, especially within the luxury...
Classic Belgian Waffles
Light, golden, and impossibly crisp on the outside with a tender, fluffy center, these classic Belgian waffles feel like a...
Understanding
Lab-Grown and Natural Diamonds. We’ve pontificated, bloviated, and have read article after article. What does it really come down to?
The Attention Game
If your marketing feels like it should be working but isn’t, the problem may be how fast customers decide to...
Red Velvet Cookies
Love is all around. These red velvet cookies are festive and the perfect way to celebrate the season. And, they’re...
The Smart Money Is Moving Back to TV Advertising
TV advertising never really went away—it just evolved. Streaming brings back the storytelling power jewelers trust, with smarter targeting and...
Welcome to 2026: A Year of Focus, Confidence, and Care
Welcome to 2026! If last year felt confusing, this year feels like a return to motion. Not frantic motion. Thoughtful...
Chocolate, Peanut Butter and Banana Bites
A quick, easy snack to satisfy your mid-day sweet tooth!




