Fruchtman Findings
Industry insights from the jewelry marketing experts.
On-Page SEO: Enhancing Website Visibility and User Experience
On-page SEO involves optimizing individual web pages to improve their search engine rankings and attract organic traffic. It is a...
A Love Letter to Clienteling
Contrary to what many of our sales associates believe—or at least how they behave—the last step in the selling process...
What’s Hot: Le Vian’s Trend Forecast for 2025
Le Vian recently released their trend forecast for 2025 and from an advertiser’s viewpoint, this is going to be a...
Chicago Pizza Crust
Known for its thick, buttery crust, rich tomato sauce, and generous layers of cheese and toppings, this iconic pizza hails...
Small Change, Big Difference
The culture of a workplace is everything. But that culture starts at the top with leadership. I want to encourage...
The March 2024 Google Core Update: What Retail Jewelers Need to Know
In the ever-changing world of digital marketing, staying ahead of the curve is crucial for success. In March 2024, Google...