Fruchtman Findings
Industry insights from the jewelry marketing experts.
How Independent Jewelers Can Win This Fall: What the Luxury Market Slowdown Means for You
Luxury is shifting. It’s less about status and more about connection, story, and identity. People want pieces that say something...
Fresh Salsa
Whip up this fresh, zesty salsa in minutes—perfectly simple, bursting with flavor, and just waiting for your favorite tortilla chips!
Third-Party Cookies Are Crumbling
The third-party cookie—the thing marketers have used for years to retarget consumers across the internet—is on its deathbed. But here’s...
Getting Found in the Age of AI Search
As search evolves beyond traditional engines, jewelry businesses must adapt to how people now seek information, through voice assistants, AI...
Summer Corn Soup
This silky summer corn soup is a breeze to make and packed with fresh flavor—perfect for savoring peak-season corn. Whether...
Likes Fade. Loyalty Lasts. And That Starts at the Store.
Pardon the song pun, but are you looking for loyalty in all the wrong places? Marketing initiatives alone won’t get...
Welcome Thollot!
We’re thrilled to welcome Thollot & Co. Jewelers as our newest client at Fruchtman!
Disappearing Fresh Fruit Cake
Bring a taste of summer to your kitchen with this timeless fruit cake recipe—bursting with fresh berries or juicy peaches...




