Fruchtman Findings
Industry insights from the jewelry marketing experts.
Small Change, Big Difference
The culture of a workplace is everything. But that culture starts at the top with leadership. I want to encourage...
The March 2024 Google Core Update: What Retail Jewelers Need to Know
In the ever-changing world of digital marketing, staying ahead of the curve is crucial for success. In March 2024, Google...
Summer Favorite Mexicorn Dip
This crowd-pleaser was a hit at our recent Independence Day potluck. It’s the perfect mix of sweet, spicy and delicious...
Smarter. Not Harder.
How do you create additional revenue streams? Work a little smarter, not harder. Read for a few easy ideas!
Frozen Watermelon Margarita
Summer is my favorite, and the BEST way I’ve found to celebrate the beginning of the sunshine season is with...
Is Less More?
Give your jewelry the opportunity to sparkle, and it just might leave the store sooner than you imagined!
Turn Your Summertime Slump Into Summertime Sizzle
It’s pretty safe to say everyone in the jewelry industry knows that summer is a slow season. But a slow...