By Shane O'Neill, CMO
The #1 tool bridal consumers use when researching engagement rings is, still, Google Search. It serves as the gateway to exploring different jewelers, understanding diamond education (like the 4Cs), comparing prices, reading reviews, and finding inspiration from images and videos. Many start with broad searches like “best engagement rings” or “how to choose a diamond,” then dive deeper into retailer websites, social media, and online marketplaces. Google also leads them to educational resources from brands like GIA, blogs, and forums where real buyers share their experiences.
