Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Impact of AI Overviews in Search on Google Paid Search Ads
As AI-driven overviews become a bigger part of Google’s search experience, advertisers need to be ready for some serious changes...
GA4's Shift from Pageviews to Events
GA4 revolutionizes analytics with event-based tracking, cross-device insights, and enhanced privacy features, making it a significant upgrade from Universal Analytics.
The March 2024 Google Core Update: What Retail Jewelers Need to Know
In the ever-changing world of digital marketing, staying ahead of the curve is crucial for success. In March 2024, Google...
How to Harness Local SEO
By Pat Giammarco, SEO Specialist Elevate your jewelry store's visibility in your local community by harnessing the power of local...
Don't Forget to Upgrade to Google Analytics 4 (GA4)!
By Ryan Leisure, Senior Web Manager If you haven't heard by now, Universal Google Analytics will stop collecting data on...
Are you using Google's free tools and platforms?
by Ashley Bowen, Account Coordinator It’s common knowledge that Google is an internet search engine. However, Google offers many free...
5 Tips for Better Online Findability
By Pat Giammarco, SEO Specialist Search engine optimization increases your visibility, ensuring you get more traffic the higher you rank....
How To Claim and Optimize Your Google My Business Page
By Pat Giammarco, SEO Specialist Google My Business helps you appear in local online searches, making more people know of...
