Fruchtman Findings
Industry insights from the jewelry marketing experts.
Working Smarter, Not Harder
Instead of binging on Netflix in your downtime (before being able to goes away), consider taking a little time to...
A Cookieless Future
by Angie Ash, EVP I have to be honest. When Google announced that it wasn’t going to replace cookies in...
Is Your Paid Search Agency on Top of Its Game?
by Shane O'Neill, Vice President As most are aware, online paid search (SEM) is a hyper-competitive space. Keyword strategy, audience...
Two Ways To Better Understand Your Website Visitors
by Charles Pobee-Mensah, Director of Digital Marketing Since the start of the pandemic, the landscape has changed for local jewelry...
Your website is your store. Treat it like one.
Imagine for a moment that there is a potential customer out there, eager to shop and purchase the products they...
Somebody’s Watching Me
When looking at it from a marketing standpoint, the digital world’s ability to capture important information about who you are...
Remember Google Glass?
Remember Google Glass? After that prototype came and went without much fanfare, Google is working on its next big idea:...
Oops, Google Did It Again
Just when you think you have your AdWords campaigns performing nicely, Google switches up the program. In case you were...