Fruchtman Findings
Industry insights from the jewelry marketing experts.
AI is Changing the Engagement Ring Buyer’s Journey—And It’s Coming for Google
Younger bridal shoppers are turning to AI like ChatGPT over Google. Here's why it matters for your search visibility and...
Why Branding Matters
How important is consistency and frequency? When the average person is consuming over 6,000 ads per day, it could be...
Still the One
When it comes to digital marketing, new isn't always better. Sometimes the one you know is "Still the One."
The Impact of AI Overviews in Search on Google Paid Search Ads
As AI-driven overviews become a bigger part of Google’s search experience, advertisers need to be ready for some serious changes...
GA4's Shift from Pageviews to Events
GA4 revolutionizes analytics with event-based tracking, cross-device insights, and enhanced privacy features, making it a significant upgrade from Universal Analytics.
The March 2024 Google Core Update: What Retail Jewelers Need to Know
In the ever-changing world of digital marketing, staying ahead of the curve is crucial for success. In March 2024, Google...
How to Harness Local SEO
By Pat Giammarco, SEO Specialist Elevate your jewelry store's visibility in your local community by harnessing the power of local...
Don't Forget to Upgrade to Google Analytics 4 (GA4)!
By Ryan Leisure, Senior Web Manager If you haven't heard by now, Universal Google Analytics will stop collecting data on...
