Fruchtman Findings
Industry insights from the jewelry marketing experts.
Google's SGE (Search Generative Experience) & Jewelry Retail
Google's AI-powered Search Generative Experience is transforming jewelry discovery. Keep reading to learn four essential strategies to ensure your store...
Short-Form Video Is Leading the Digital Charge
In today’s endless feeds, attention is everything—and “scroll-stopping” content is your secret weapon. It grabs viewers mid-scroll with bold visuals,...
Welcome Miner’s Gems!
We’re honored to welcome Miner’s Gems to the Fruchtman family. Renowned for rare gemstones and exquisite, one-of-a-kind creations, they embody...
Getting Found in the Age of AI Search
As search evolves beyond traditional engines, jewelry businesses must adapt to how people now seek information, through voice assistants, AI...
Welcome Thollot!
We’re thrilled to welcome Thollot & Co. Jewelers as our newest client at Fruchtman!
LGD. GIA. You.
Do the new changes in GIA and LGD’s also require some updates for your marketing? Read more.
