Fruchtman Findings
Industry insights from the jewelry marketing experts.
Welcoming Michael’s Jewelers to the Fruchtman Family
We’re excited to welcome Michael’s Jewelers—known for their craftsmanship, personalized service, and elegant designs—as our newest client. With deep community...
Welcome RDI Diamonds!
Join us in welcoming premier diamond supplier and international leader in the diamond industry, RDI Diamonds®, to the Fruchtman team!
The Role of Customer Reviews and Testimonials in Jewelry Sales
When it comes to buying jewelry online, trust is everything — and customer reviews are one of the most powerful...
How To Market for Mother’s Day
Did You Know: Mother’s Day is the fourth highest grossing holiday of the year, even topping Valentine’s Day in jewelry...
Reaching Today’s and Tomorrow’s Jewelry Buyers
Discover how Millennials and Gen Z are shaping the future of luxury jewelry—and how local jewelers can adapt to engage...
The Importance of Local SEO for Jewelry Stores
Want to attract more local customers to your jewelry store? With the right Local SEO strategies, you can shine online,...
Social Advertising That Amazes: Strategy to ROI
Jewelry retailers need to impress in an instant. Online, that means creating ads with the kind of sparkle that stops...
Maximizing E-commerce Revenue Through Strategic Upselling
Want to maximize e-commerce sales effortlessly? Discover powerful upselling strategies—bundling, time-sensitive deals, and seamless checkout integration—that drive bigger purchases and...