Fruchtman Findings
Industry insights from the jewelry marketing experts.
Why Shoppers Abandon Their Carts—and How Jewelry Websites Can Win Them Back
Getting customers to add jewelry to their cart is only half the battle. Discover a few simple ways to reduce...
Welcome Martin Binder Jeweler
We're excited to welcome Martin Binder Jeweler to our growing Fruchtman Marketing family.
The More Marketing Changes, the More Emotion Matters
This week, we’re reflecting on Ellen Fruchtman’s recent interview with The Jewelry Wire and the timeless marketing lesson at the...
Google Business Profile Is Still a Jewelry Store Powerhouse
Your Google Business Profile may be the most overlooked digital marketing tool your jewelry store has. Keep reading to discover...
Welcome Harris Jeweler!
We’re excited to welcome Harris Jeweler to the Fruchtman Marketing family. With 80 years of trusted service and three generations...
Quo Vadis Aurum? (Where Is Gold Headed?)
Gold has never been shy about making a statement, and the second half of 2026 is shaping up to be...
YouTube Became TV. Most Brands Missed It.
YouTube isn’t just digital anymore—it’s where TV has moved. With more viewing than most cable networks, the shift is already...
What Your Product Descriptions Say About Your Brand (and How to Fix Them)
Your product descriptions do more than list details. They tell customers who your brand is and why your jewelry matters....
