Fruchtman Findings
Industry insights from the jewelry marketing experts.
Getting Found in the Age of AI Search
As search evolves beyond traditional engines, jewelry businesses must adapt to how people now seek information, through voice assistants, AI...
Welcome Thollot!
We’re thrilled to welcome Thollot & Co. Jewelers as our newest client at Fruchtman!
LGD. GIA. You.
Do the new changes in GIA and LGD’s also require some updates for your marketing? Read more.
Welcoming Michael’s Jewelers to the Fruchtman Family
We’re excited to welcome Michael’s Jewelers—known for their craftsmanship, personalized service, and elegant designs—as our newest client. With deep community...
Welcome RDI Diamonds!
Join us in welcoming premier diamond supplier and international leader in the diamond industry, RDI Diamonds®, to the Fruchtman team!
The Role of Customer Reviews and Testimonials in Jewelry Sales
When it comes to buying jewelry online, trust is everything — and customer reviews are one of the most powerful...
