Fruchtman Findings
Industry insights from the jewelry marketing experts.
Welcome Harris Jeweler!
We’re excited to welcome Harris Jeweler to the Fruchtman Marketing family. With 80 years of trusted service and three generations...
Quo Vadis Aurum? (Where Is Gold Headed?)
Gold has never been shy about making a statement, and the second half of 2026 is shaping up to be...
YouTube Became TV. Most Brands Missed It.
YouTube isn’t just digital anymore—it’s where TV has moved. With more viewing than most cable networks, the shift is already...
What Your Product Descriptions Say About Your Brand (and How to Fix Them)
Your product descriptions do more than list details. They tell customers who your brand is and why your jewelry matters....
Welcome Zorells Jewelry!
We’re proud to welcome Zorells Jewelry to the Fruchtman family! Based in Bismarck, ND, they’re renowned for exceptional diamonds, engagement...
Your Website Isn’t Selling. Your Images Are.
In luxury ecommerce, the right imagery doesn’t just showcase your product, it builds trust, answers questions, and ultimately drives the...
The Evolution of Data-Driven Social Media Advertising
Today’s social media advertising isn’t just about showing beautiful jewelry—it’s about showing the right jewelry to the right potential customer.
Why Reviews Matter More Than Ever for Jewelers
Before customers visit your store, they’re reading your reviews. Learn why online reviews play a bigger role than ever in...
