Fruchtman Findings
Industry insights from the jewelry marketing experts.
How AI Is Helping (and Hurting) The Design Landscape
AI has become both a powerful collaborator and a disruptive force in the graphic design world, especially within the luxury...
The Attention Game
If your marketing feels like it should be working but isn’t, the problem may be how fast customers decide to...
Welcome to 2026: A Year of Focus, Confidence, and Care
Welcome to 2026! If last year felt confusing, this year feels like a return to motion. Not frantic motion. Thoughtful...
Your Homepage Is Your Storefront: 3 Elements Every Jewelry Website Needs Above the Fold
Your homepage is your brand’s first impression—and in the jewelry world, that first glance matters. Discover the three essential elements...
Using Canva With Class, Not Compromise
While Canva offers efficiency and polish, it can quietly erode the exclusivity that luxury brands strive for. Learn how to...
Google's SGE (Search Generative Experience) & Jewelry Retail
Google's AI-powered Search Generative Experience is transforming jewelry discovery. Keep reading to learn four essential strategies to ensure your store...
Short-Form Video Is Leading the Digital Charge
In today’s endless feeds, attention is everything—and “scroll-stopping” content is your secret weapon. It grabs viewers mid-scroll with bold visuals,...
Welcome Miner’s Gems!
We’re honored to welcome Miner’s Gems to the Fruchtman family. Renowned for rare gemstones and exquisite, one-of-a-kind creations, they embody...




