Fruchtman Findings
Industry insights from the jewelry marketing experts.
Is Less More?
Give your jewelry the opportunity to sparkle, and it just might leave the store sooner than you imagined!
Turn Your Summertime Slump Into Summertime Sizzle
It’s pretty safe to say everyone in the jewelry industry knows that summer is a slow season. But a slow...
Red, White & Blue Might Be More Valuable Than You Think
With Independence Day approaching, it’s natural to think about rubies, diamonds and sapphires. But if I learned anything from JCK, it was...
The Impact of Website Speed on E-Commerce Success
In the fast-paced world of e-commerce, website speed is a critical factor that can make or break a business.
Vintage Rolex Sets Record at Timepieces Auction
by Samantha Cialdella, Account Coordinator Rolex sets a new record for their Rolex Reference 4113 split-seconds chronograph at an auction...
The Jewel in the Crown of Digital Marketing
by Pat Giammarco, SEO Specialist In the realm of digital marketing for jewelry stores, content reigns supreme. Crafting compelling, informative,...
Preparing for JCK
by Ashley Buckowing, Art Director If you’re anything like us, you’ve already been mentally preparing for JCK 2024 for months....
Cultivating Employee Happiness
by Abbey Ellis, Account Coordinator The success of a business relies heavily on its employees. If employees feel cared for...