By Ellen Fruchtman, President
We often hear that “attention spans are shorter,” but the reality in 2025 is more specific: consumers are deciding whether to engage in seconds, not minutes. I call it ADMD. A new term standing for Attention Deficit Marketing Disorder. Digital behavior research shows that people typically decide if content is worth their time in under 2–3 seconds, especially on mobile. If it doesn’t register immediately, it’s gone.
What’s changed isn’t just speed. It’s tolerance.
Consumers are overwhelmed. They scroll quickly, skip often, and disengage the moment something feels confusing, repetitive, or irrelevant. Marketing that relies on layered explanations, multiple messages, or “you’ll get it if you read more” simply doesn’t land the way it used to.
Here’s the part many jewelers don’t realize:
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Your message is competing with everything, not just other jewelers
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Clarity matters more than creativity in the first moment
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If a customer has to work to understand what you’re saying, they won’t
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Familiar, consistent messages cut through faster than “new” ones
This is especially important for jewelry, where the purchase is emotional but the decision to engage is made quickly. Customers aren’t ignoring you because they don’t care. They’re ignoring you because your message didn’t register quickly enough.
You don’t need more marketing. You need faster clarity.
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Lead with the one thing you want customers to know
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Avoid trying to say everything at once
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Make sure your headline, image, and message all say the same thing
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Repeat what works. Repetition builds recognition, not boredom
In today’s environment, attention isn’t earned by being louder or more clever. It’s earned by being immediately understood.
That’s the difference between being seen and being remembered.
And has everything to do with top-of-mind and Ready memorable creative. Do both, and you will conquer this newfound marketing syndrome.
Ready to grab some attention? We can help. Contact us.
