Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Evolution of Data-Driven Social Media Advertising
Today’s social media advertising isn’t just about showing beautiful jewelry—it’s about showing the right jewelry to the right potential customer.
The Attention Game
If your marketing feels like it should be working but isn’t, the problem may be how fast customers decide to...
Short-Form Video Is Leading the Digital Charge
In today’s endless feeds, attention is everything—and “scroll-stopping” content is your secret weapon. It grabs viewers mid-scroll with bold visuals,...
Social Advertising That Amazes: Strategy to ROI
Jewelry retailers need to impress in an instant. Online, that means creating ads with the kind of sparkle that stops...
Deck the Feeds: Boost Engagement with Holiday-Themed Content
Infuse your social media feed with festive, engaging content this holiday season to connect with customers and drive sales.
Vintage Vogue: Tapping into Pinterest’s Top Wedding Jewelry Trends for 2024
by Hannah Hoyer, Social Media Marketing Manager Pinterest’s 2024 Wedding Report shows that the allure of vintage jewelry styles is...
The Glittering Rise of Video Content: Social Media Strategies for Jewelers
by Hannah Hoyer, Social Media Marketing Manager In the dynamic realm of jewelry marketing, the advent of video content on...
Crackers with a side of 24k gold, please.
by Abbey Ellis, Account Coordinator As a jeweler, has creating a stick of butter out of 24k gold ever crossed...
