By Hannah Hoyer, Social Media Marketing Manager
Jewelry retailers need to impress in an instant. Online, that means creating ads with the kind of sparkle that stops the thumb mid-scroll.
Hook Them with Visuals
Show close-ups and quick clips highlighting the sparkle of each piece. Motion—like a ring revolving under the light—grabs attention fast.
Pinpoint Your Audience
Selling engagement rings? Target newly engaged couples. Vintage-inspired jewelry? Target retro fashionistas. Identify the best group to create maximum ROI.
Write Engaging Copy
Match your imagery to a quick, punchy hook. Appeal to the emotional side—romance, style, self-care—so browsers are emotionally engaged before clicking.
Test and Optimize
Run a series of variations of your ads that subtly differ in imagery or copy. Track the click-through rates and conversions, then fine-tune what doesn’t sparkle.
Want social ads that turn casual browsers into loyal customers? We can make it happen. From strategic planning to refining every last detail, Fruchtman will help transform your social ads into real revenue. Let’s connect and let your brand take center stage.
