Fruchtman Findings
Industry insights from the jewelry marketing experts.
Sparkling Transformations: How AI is Revolutionizing Online Jewelry Shopping
With advancements in AI, the landscape of jewelry shopping is undergoing a profound transformation.
How Jewelers Can Guide Young Couples in the Online Search for Engagement Rings
by Shane O'neill, CMO Let's dive into the digital landscape of engagement ring shopping and uncover how young couples are...
Buy Now, Pay Later?
By Shane O’Neill, Vice President There’s a “new” e-commerce payment option trend that’s growing fast, referred to as Buy Now,...
The Metaverse Is Coming
By Shane O'Neill, Vice President On October 28, 2021, Facebook officially changed its name to Meta. Oh, you didn’t notice...
Three Techniques to Build Brand Trust Among Consumers Online
By Chelsea Schroeder, Account Coordinator With online shopping becoming more habitual than ever, building trust with consumers has never been...
Add to Cart – The Pros and Pitfalls of Online and Brick and Mortar Shopping
by Angie Ash, Executive Vice President With all of the concern given to news of brick and mortar stores closing,...
Buying Habits by Generation
By Hayley Lardinais, Account Coordinator Attributes assigned to each generation are never fact and are always open to interpretation. As...
Adult Swim Only
by Shane O'Neill, Vice President When I was a kid, my grandmother took us to swimming lessons every weekend. The...