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Home / Findings / Online Shopping

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Add to Cart – The Pros and Pitfalls of Online and Brick and Mortar Shopping
September 20 2021
Add to Cart – The Pros and Pitfalls of Online and Brick and Mortar Shopping

by Angie Ash, Executive Vice President With all of the concern given to news of brick and mortar stores closing,...

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people of many ages standing in a checkout line
July 27 2020
Buying Habits by Generation

By Hayley Lardinais, Account Coordinator Attributes assigned to each generation are never fact and are always open to interpretation. As...

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Adult Swim
April 23 2018
Adult Swim Only

by Shane O'Neill, Vice President When I was a kid, my grandmother took us to swimming lessons every weekend. The...

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Fine Jewelry Online Shopping
August 07 2017
Fine Jewelry Online Shopping

Who doesn’t love to stay home and still be able to shop? Overall, there has been quite a comfort in...

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Add to Cart – The Pros and Pitfalls of Online and Brick and Mortar Shopping
June 05 2017
Add to Cart – The Pros and Pitfalls of Online and Brick and Mortar Shopping

With all of the concern given to the constant news of brick and mortar stores closing, I felt the need...

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Your website is your store. Treat it like one.
January 23 2017
Your website is your store. Treat it like one.

Imagine for a moment that there is a potential customer out there, eager to shop and purchase the products they...

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The E-commerce Tsunami is Coming...Are You Ready?
September 19 2016
The E-commerce Tsunami is Coming...Are You Ready?

The E-commerce Tsunami It always seems that there is a “calm before the storm”. A sense of easiness before a...

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