Fruchtman Findings
Industry insights from the jewelry marketing experts.
Buying Habits by Generation
By Hayley Lardinais, Account Coordinator Attributes assigned to each generation are never fact and are always open to interpretation. As...
Adult Swim Only
by Shane O'Neill, Vice President When I was a kid, my grandmother took us to swimming lessons every weekend. The...
Fine Jewelry Online Shopping
Who doesn’t love to stay home and still be able to shop? Overall, there has been quite a comfort in...
Add to Cart – The Pros and Pitfalls of Online and Brick and Mortar Shopping
With all of the concern given to the constant news of brick and mortar stores closing, I felt the need...
Your website is your store. Treat it like one.
Imagine for a moment that there is a potential customer out there, eager to shop and purchase the products they...
The E-commerce Tsunami is Coming...Are You Ready?
The E-commerce Tsunami It always seems that there is a “calm before the storm”. A sense of easiness before a...
