Exclusive pieces from the Houston jeweler’s Prima line and collections were worn throughout television’s biggest night in Los Angeles.
MIAMI, FL — September 15, 2026 — Houston-area fine jeweler Lewis Jewelers made a sparkling appearance at the 78th Emmy Awards, with pieces from its exclusive Prima collection worn on the red carpet, during the awards telecast, and at the Television Academy’s Governors Gala.
Erin Moyer-Carballea, CEO and co-owner of Fruchtman Marketing, and Manny Carballea, the agency’s COO and co-owner, attended the September 14 ceremony at the Peacock Theater in Los Angeles wearing jewelry selected from Lewis Jewelers' extraordinary fine jewelry collections. Moyer-Carballea is a voting member of the Television Academy.
The evening brought Lewis Jewelers’ distinctive designs from its Houston home to one of entertainment’s most celebrated stages, placing the independent jeweler’s pieces within a setting synonymous with exceptional fashion, artistry, and cultural influence.
“Jewelry has always been an essential part of the red-carpet experience,” said Moyer-Carballea. “It completes the look, but it also tells a story. We wanted to bring that story and showcase pieces from one of our jewelers in an environment where fine jewelry is not simply an accessory; it is part of the moment. Lewis Jewelers immediately understood the assignment and curated a beautiful look for both Manny and me.”
The jewelry worn during the evening represented Lewis Jewelers’ curated looks lthat included the exclusive Prima collection, along with pieces from brands including David Yurman, Breitling, and Omega. The Prima collection features elevated diamond essentials and statement pieces designed to bring outstanding craftsmanship to both milestone occasions and everyday celebrations.
Cindy & Slade Lewis, co-owners, both agreed that “For generations, jewelry has been part of life’s most memorable occasions, and the Emmy Awards certainly provided an extraordinary setting for our jewelry. Seeing pieces from our exclusive collection on the red carpet was incredibly exciting. It allowed us to share the quality, style, and essence of Lewis Jewelers with an audience far beyond Houston.”
The Emmys activation reached beyond the awards ceremony. Lewis Jewelers developed a dedicated online experience featuring the jewelry worn throughout the evening, allowing customers and media to view and shop the featured pieces.
The complete Lewis Jewelers red-carpet collection is available at lewisusa.com/pages/lewis-red-carpet.
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“This was more than an opportunity to wear beautiful jewelry,” Moyer-Carballea added. “It was an opportunity to place an independent jeweler in an unexpected and highly relevant cultural moment. Great marketing is about identifying where a brand belongs and then finding a way to bring it into that room.”
The appearance reflects Lewis Jewelers’ continued focus on pairing its longstanding tradition of personal service with forward-thinking marketing and distinctive customer experiences. Under the leadership of Slade and Cindy Lewis, the second-generation, family-owned business has grown into one of the Houston area’s leading destinations for fine jewelry, designer collections, watches, custom design, and engagement rings.
About Lewis Jewelers
Lewis Jewelers is a second-generation, family-owned fine jewelry retailer serving the greater Houston area. Co-owners Slade and Cindy Lewis lead the company, which combines generations of jewelry expertise and personal service with an innovative, fashion-forward shopping experience. Lewis Jewelers offers an extensive selection of fine jewelry, engagement rings, luxury watches, custom designs, and exclusive collections, including Prima by Lewis and Legacy by Lewis.
Lewis Jewelers is located at 19335 Gulf Freeway in Webster, Texas. To learn more, visit lewisusa.com.
About Fruchtman Marketing
Fruchtman Marketing is a full-service marketing agency dedicated exclusively to the jewelry industry. For more than 40 years, and for over two decades working exclusively in the jewelry industry, the agency has worked with independent retailers, manufacturers, designers, vendors, and industry organizations throughout North America. Fruchtman provides strategic planning, branding, creative development, digital marketing, media planning and placement, website development, content creation, public relations, and business consulting services.
For more information, visit fruchtman.com.
Media Contact:
Fruchtman Marketing
suits@fruchtman.com
(419) 539-2770
