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Home / Findings / Online Shopping

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Your Website Isn’t Selling. Your Images Are.
March 18 2026
Your Website Isn’t Selling. Your Images Are.

In luxury ecommerce, the right imagery doesn’t just showcase your product, it builds trust, answers questions, and ultimately drives the...

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The Evolution of Data-Driven Social Media Advertising
March 05 2026
The Evolution of Data-Driven Social Media Advertising

Today’s social media advertising isn’t just about showing beautiful jewelry—it’s about showing the right jewelry to the right potential customer.

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Why Reviews Matter More Than Ever for Jewelers
February 17 2026
Why Reviews Matter More Than Ever for Jewelers

Before customers visit your store, they’re reading your reviews. Learn why online reviews play a bigger role than ever in...

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Your Google Business Profile
October 16 2025
Your Google Business Profile

Your website is your digital showroom—but your Google Business Profile is the front door. Here’s how to make sure both...

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Social Advertising That Amazes: Strategy to ROI
March 06 2025
Social Advertising That Amazes: Strategy to ROI

Jewelry retailers need to impress in an instant. Online, that means creating ads with the kind of sparkle that stops...

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Navigating the 2024 Holiday Selling Season: Maximize Every Client Interaction for Success!
October 17 2024
Navigating the 2024 Holiday Selling Season: Maximize Every Client Interaction for Success!

The best way to thrive this Holiday Season is to be ready to optimize every client interaction that comes your...

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Optimizing Product Pages for Luxury Jewelry: Key Tips
October 04 2024
Optimizing Product Pages for Luxury Jewelry: Key Tips

In luxury jewelry e-commerce, a well-designed product page is crucial for driving sales.

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Woman online shopping for jewelry
June 07 2024
Sparkling Transformations: How AI is Revolutionizing Online Jewelry Shopping

With advancements in AI, the landscape of jewelry shopping is undergoing a profound transformation.

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