By David Turgeon, EVP Client Services
As we approach this year’s holiday season, there’s a feeling of unpredictability in the air. With concerns surrounding the election, changing shopping habits, economic uncertainty, and evolving trends, fine jewelry retailers are left wondering what to expect. But one thing is for sure—making the most of every sales opportunity this holiday season will be key to success!
The best way to thrive in this environment is to be ready to optimize every client interaction that comes your way. Whether it's in-store, online, or via social media, each touchpoint matters. Here are 8 simple, actionable tips for you and your sales associates that can help drive sales and create memorable experiences for your customers this holiday season:
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Ask for Add-Ons
When a customer picks out the perfect piece, suggest a matching item—a pair of earrings to go with that necklace or a bracelet to complete the set. Sometimes clients just need a little nudge to make their gift even more special. It's good for business and your clients will appreciate the suggestions! -
Work Client Wish Lists
Encourage clients to create or update their wish lists now, then reach out to their loved ones with personalized recommendations. Offering a curated selection based on what you know your clients have told you they love makes gift-giving effortless for their friends and family. -
Offer Pre-Wrapped “Stocking Stuffers”
Have a selection of pre-wrapped, ready-to-go items like dainty necklaces, charm bracelets, or classic diamond or birthstone studs. These make perfect last-minute gifts, and the convenience of a beautifully wrapped present can be hard to resist for time-pressed shoppers. -
Leverage Personal Social Media
Encourage your associates to use their personal social media accounts to share gift ideas, promote in-store events, or highlight new arrivals. A simple post showcasing a beautiful piece of jewelry can inspire friends and followers to visit the store. -
Create a VIP Shopping Experience
Offer private appointments or after-hours shopping for your top clients. Make them feel special by offering personalized service, exclusive discounts, or early access to new collections - and maybe a bubbly drink or two to complete the special experience! -
Focus on Clienteling
Review your customer database and reach out to past clients with personalized gift ideas. This proactive approach shows that you’re thinking of them and can lead to repeat business, especially if you highlight pieces they’ve shown interest in before. -
Offer Flexible Payment Options
With economic uncertainty, some customers might appreciate flexible payment plans or layaway options. Make sure your team knows how to explain these options clearly, so clients feel comfortable making their holiday purchases. -
Stay Positive and Upbeat - Celebrate the Season!
Have Fun! The holidays can be stressful for shoppers, but maintaining a cheerful and helpful attitude can make all the difference. A positive and celebratory holiday shopping experience is what keeps clients coming back year after year.
By implementing these simple tips, we can turn what might feel like an unpredictable holiday season into one filled with opportunity, celebration and holiday cheer! It's all about being intentional, personalizing each interaction, and ensuring that every client feels valued and excited about their holiday purchase.
