Fruchtman Findings
Industry insights from the jewelry marketing experts.
AI Agents: Your Next Digital Marketing Assistant
Imagine this: An AI assistant tells you your bridal page just spiked 40% after your latest reel — and suggests...
Will AI Ever Replace the Creative Mind?
There’s a lot of noise out there about AI replacing creative professionals. So let’s cut through it. Will AI ever...
How Independent Jewelers Can Win This Fall: What the Luxury Market Slowdown Means for You
Luxury is shifting. It’s less about status and more about connection, story, and identity. People want pieces that say something...
Third-Party Cookies Are Crumbling
The third-party cookie—the thing marketers have used for years to retarget consumers across the internet—is on its deathbed. But here’s...
Likes Fade. Loyalty Lasts. And That Starts at the Store.
Pardon the song pun, but are you looking for loyalty in all the wrong places? Marketing initiatives alone won’t get...
How to Turn Client Info into Sales Gold (and Diamonds!)
In today’s luxury jewelry world, building a client relationship isn’t optional—it’s your superpower. So here’s your cheat sheet to mastering...
JCK Las Vegas 2025: A Success—and Now, the Real Work Begins
All reports signal that JCK Las Vegas 2025 wrapped with strong attendance, energized buyers, and unmistakable momentum heading into the...
Ready. Set. Game. Plan.
Really…what are you doing at JCK? Or any tradeshow for that matter. Seek something new. Seek true business partners who...