Fruchtman Findings

What can Barnes and Noble’s surprising comeback teach independent jewelers about competing with online retailers and winning? 

Historically low natural diamond pricing is a stress test. It punishes undisciplined inventory and pricing, but it rewards jewelers who...

Zero-click search is reshaping how customers discover jewelers. Featured snippets, AI summaries, and instant answers now influence buying decisions before...

Record gold pricing isn’t just a market anomaly; it’s a catalyst forcing jewelers to sharpen fundamentals: pricing clarity, inventory strategy,...

Lab-Grown and Natural Diamonds. We’ve pontificated, bloviated, and have read article after article. What does it really come down to?

TV advertising never really went away—it just evolved. Streaming brings back the storytelling power jewelers trust, with smarter targeting and...

In an era obsessed with online shopping, the smartest jewelers know something digital giants are still learning: connection sells. Here’s...

This holiday season won’t be defined by glittering displays or deep discounts - it will be defined by discernment. Consumers...