Fruchtman Findings

Your brand presence is more than just a logo—it’s an experience. While your logo serves as a key identifier, the...

How important is consistency and frequency? When the average person is consuming over 6,000 ads per day, it could be...

Today’s luxury shoppers expect a level of personalized service that borders on mind-reading; and if we’re being real, they deserve...

As AI dominates the business world as the latest buzzword, local retailers must ask themselves: Can you truly be authentic...

We spend significant time targeting the Engagement crowd, when the real money may be somewhere else.

We all know the power of planning - and  “planning our work and working our plan” is always a good...

It’s no secret that the engagement ring market has been thrown off-kilter over the last few years, and the COVID-19...

Everyone should be ready with their holiday plans and execution of those holiday plans. What we always forget is the...