Fruchtman Findings
Industry insights from the jewelry marketing experts.
Planning for Success in 2025… Preparation Meets Opportunity
We all know the power of planning - and “planning our work and working our plan” is always a good...
Engagement Ring Sales Outlook: 2025 and Beyond
It’s no secret that the engagement ring market has been thrown off-kilter over the last few years, and the COVID-19...
Personal Touch Marketing
Everyone should be ready with their holiday plans and execution of those holiday plans. What we always forget is the...
Navigating the 2024 Holiday Selling Season: Maximize Every Client Interaction for Success!
The best way to thrive this Holiday Season is to be ready to optimize every client interaction that comes your...
The Impact of AI Overviews in Search on Google Paid Search Ads
As AI-driven overviews become a bigger part of Google’s search experience, advertisers need to be ready for some serious changes...
‘Tis the Season of Giving: How You Can Make a Difference This Holiday Season
"Tis the Season of Giving" serves as a reminder that philanthropy can be woven into the very fabric of the...
At Your Service…
Service with a Sparkle. Service calls are proactive—you’re offering your customer something valuable with no strings attached. And that can...
AI in Digital Marketing: A Double-Edged Sword
AI is everywhere in digital marketing these days, and there’s no denying that it’s made a huge impact. From automating...