Fruchtman Findings
Industry insights from the jewelry marketing experts.
Smarter. Not Harder.
How do you create additional revenue streams? Work a little smarter, not harder. Read for a few easy ideas!
Christmas In July? Easy Do’s & Don'ts to Get Our 4th Quarter Act Together
Yes, yes, I know! It’s not even the end of June and JCK is barely over, but the trick that...
Sparkling Transformations: How AI is Revolutionizing Online Jewelry Shopping
With advancements in AI, the landscape of jewelry shopping is undergoing a profound transformation.
In the Beginning
by Ellen Fruchtman, CEO It was around 1997 or 1998. I don’t remember the exact year, but I remember the...
Crafting an Authentic Luxury Experience
By David Turgeon, EVP Client Services In the realm of luxury retailing, especially within the fine jewelry industry, creating an...
Best. Ever.
by Ellen Fruchtman, CEO Be all you can be. Remember that famous campaign and tagline? It was created in 2001...
Get a Jump on 2024!
By Shane O’Neill, CMO As the calendar turns its pages to 2024, it's time for businesses to initiate the process...
The Changing Landscape of Digital Marketing
by Shane O’Neill, Chief Marketing Officer The digital marketing world has plenty of options we’re all familiar with: social media,...