Fruchtman Findings
Industry insights from the jewelry marketing experts.
The New Age of Clienteling: Smarter Tools, Same Human Touch
Your customers come back because of you. But AI can help. Here’s how.
Your Google Business Profile
Your website is your digital showroom—but your Google Business Profile is the front door. Here’s how to make sure both...
What Should You Believe?
Conflicting forecasts are everywhere this season, but the only one that matters may be your own.
Engagement Trends Jewelers Can’t Afford to Miss
The Knot’s "2025 Real Weddings Study" offers a sharp look at how Gen Z and Millennial couples are approaching engagement—and...
AI Agents: Your Next Digital Marketing Assistant
Imagine this: An AI assistant tells you your bridal page just spiked 40% after your latest reel — and suggests...
Will AI Ever Replace the Creative Mind?
There’s a lot of noise out there about AI replacing creative professionals. So let’s cut through it. Will AI ever...
How Independent Jewelers Can Win This Fall: What the Luxury Market Slowdown Means for You
Luxury is shifting. It’s less about status and more about connection, story, and identity. People want pieces that say something...
Third-Party Cookies Are Crumbling
The third-party cookie—the thing marketers have used for years to retarget consumers across the internet—is on its deathbed. But here’s...




