Fruchtman Findings

Accessible premium may be one of the most important opportunities for independent jewelers, but it is also one of the...

As the fine jewelry market becomes more segmented, U.S. independent jewelers have a powerful opportunity to win through experience, trust...

Still relying on yesterday's marketing tactics and hoping for tomorrow's results? It might be time to stop the insanity and...

Here's a little secret: The jewelers with the best holiday seasons usually aren't scrambling in November. They're planning in July....

AI can create a month of email content. But that content may be organized, grammatically correct, and completely ordinary. The...

If you think you’re just selling jewelry, hear me out.

People have asked me a lot lately why Manny and I decided to buy Fruchtman. The answer is actually pretty...

JCK isn’t just a place to evaluate products—it’s a chance to evaluate how marketing agencies think. The right conversations should...