Fruchtman Findings
Industry insights from the jewelry marketing experts.
JCK Vegas—a Chance to See How Marketing Agencies Think
JCK isn’t just a place to evaluate products—it’s a chance to evaluate how marketing agencies think. The right conversations should...
What You Bring Back from JCK Is Only Half the Story
Before you head to JCK Las Vegas, remember this: what you bring back won’t matter if your team isn’t ready...
The New Bridal Playbook
The engagement ring category is not slowing down. It is recalibrating.
The Unexpected Retail Lesson from Barnes & Noble
What can Barnes and Noble’s surprising comeback teach independent jewelers about competing with online retailers and winning?
Natural Diamond Pricing
Historically low natural diamond pricing is a stress test. It punishes undisciplined inventory and pricing, but it rewards jewelers who...
Zero-Click & AI Search Optimization: How to Stay Visible When Users Stop Clicking
Zero-click search is reshaping how customers discover jewelers. Featured snippets, AI summaries, and instant answers now influence buying decisions before...
The Gold Rush - Early 2026 Edition
Record gold pricing isn’t just a market anomaly; it’s a catalyst forcing jewelers to sharpen fundamentals: pricing clarity, inventory strategy,...
Understanding
Lab-Grown and Natural Diamonds. We’ve pontificated, bloviated, and have read article after article. What does it really come down to?
