Fruchtman Findings

Consumers will soon be inundated with promotions, gift guides, emails, social posts, special events, limited-time offers, discounts, and countless messages...

We will always care about the fundamentals: strategy, media, creative, digital, websites, and the day-to-day work required to move a...

The next time you put an industry event on your calendar, don't think of it only as a buying trip....

Accessible premium may be one of the most important opportunities for independent jewelers, but it is also one of the...

As the fine jewelry market becomes more segmented, U.S. independent jewelers have a powerful opportunity to win through experience, trust...

Still relying on yesterday's marketing tactics and hoping for tomorrow's results? It might be time to stop the insanity and...

Here's a little secret: The jewelers with the best holiday seasons usually aren't scrambling in November. They're planning in July....

AI can create a month of email content. But that content may be organized, grammatically correct, and completely ordinary. The...