Fruchtman Findings
Industry insights from the jewelry marketing experts.
Navigating the 2024 Holiday Selling Season: Maximize Every Client Interaction for Success!
The best way to thrive this Holiday Season is to be ready to optimize every client interaction that comes your...
The Impact of AI Overviews in Search on Google Paid Search Ads
As AI-driven overviews become a bigger part of Google’s search experience, advertisers need to be ready for some serious changes...
‘Tis the Season of Giving: How You Can Make a Difference This Holiday Season
"Tis the Season of Giving" serves as a reminder that philanthropy can be woven into the very fabric of the...
At Your Service…
Service with a Sparkle. Service calls are proactive—you’re offering your customer something valuable with no strings attached. And that can...
AI in Digital Marketing: A Double-Edged Sword
AI is everywhere in digital marketing these days, and there’s no denying that it’s made a huge impact. From automating...
The All-Time Best Political Presidential Ads
Who can wait for those great political ads coming our way? It’s hard to remember any of the great ones....
A Love Letter to Clienteling
Contrary to what many of our sales associates believe—or at least how they behave—the last step in the selling process...
The March 2024 Google Core Update: What Retail Jewelers Need to Know
In the ever-changing world of digital marketing, staying ahead of the curve is crucial for success. In March 2024, Google...