Fruchtman Findings

Record gold pricing isn’t just a market anomaly; it’s a catalyst forcing jewelers to sharpen fundamentals: pricing clarity, inventory strategy,...

Lab-Grown and Natural Diamonds. We’ve pontificated, bloviated, and have read article after article. What does it really come down to?

TV advertising never really went away—it just evolved. Streaming brings back the storytelling power jewelers trust, with smarter targeting and...

In an era obsessed with online shopping, the smartest jewelers know something digital giants are still learning: connection sells. Here’s...

This holiday season won’t be defined by glittering displays or deep discounts - it will be defined by discernment. Consumers...

Your customers come back because of you. But AI can help. Here’s how.

Your website is your digital showroom—but your Google Business Profile is the front door. Here’s how to make sure both...

Conflicting forecasts are everywhere this season, but the only one that matters may be your own.