Fruchtman Findings

AI can create a month of email content. But that content may be organized, grammatically correct, and completely ordinary. The...

If you think you’re just selling jewelry, hear me out.

People have asked me a lot lately why Manny and I decided to buy Fruchtman. The answer is actually pretty...

JCK isn’t just a place to evaluate products—it’s a chance to evaluate how marketing agencies think. The right conversations should...

Before you head to JCK Las Vegas, remember this: what you bring back won’t matter if your team isn’t ready...

The engagement ring category is not slowing down. It is recalibrating.

What can Barnes and Noble’s surprising comeback teach independent jewelers about competing with online retailers and winning? 

Historically low natural diamond pricing is a stress test. It punishes undisciplined inventory and pricing, but it rewards jewelers who...