Fruchtman Findings
Industry insights from the jewelry marketing experts.
AI is Changing the Engagement Ring Buyer’s Journey—And It’s Coming for Google
Younger bridal shoppers are turning to AI like ChatGPT over Google. Here's why it matters for your search visibility and...
Why Packaging Matters
Great packaging speaks volumes. It tells the customer what your brand stands for. McKinsey & Company reports that today’s luxury...
A Note to Sales Associates: The Art of Relationship Building in Fine Jewelry Sales
This axiom of luxury retailing bears repeating - “Clients may forget the details of their purchases but they will never...
Stay Fresh Online: Elevate Your Brand with a Modern Color Palette
Your brand presence is more than just a logo—it’s an experience. While your logo serves as a key identifier, the...
Why Branding Matters
How important is consistency and frequency? When the average person is consuming over 6,000 ads per day, it could be...
Clienteling in 2025: The Art of Making Clients Feel Like VIPs (Because They Are!)
Today’s luxury shoppers expect a level of personalized service that borders on mind-reading; and if we’re being real, they deserve...
Why AI and Authenticity Don’t Mix for Local Retailers
As AI dominates the business world as the latest buzzword, local retailers must ask themselves: Can you truly be authentic...
Out With the Old?
We spend significant time targeting the Engagement crowd, when the real money may be somewhere else.
