Fruchtman Findings
Industry insights from the jewelry marketing experts.
How to Turn Client Info into Sales Gold (and Diamonds!)
In today’s luxury jewelry world, building a client relationship isn’t optional—it’s your superpower. So here’s your cheat sheet to mastering...
JCK Las Vegas 2025: A Success—and Now, the Real Work Begins
All reports signal that JCK Las Vegas 2025 wrapped with strong attendance, energized buyers, and unmistakable momentum heading into the...
Ready. Set. Game. Plan.
Really…what are you doing at JCK? Or any tradeshow for that matter. Seek something new. Seek true business partners who...
Your JCK Las Vegas Survival Guide: How to Conquer the Industry’s Ultimate Marathon
Sure, you’ve seen articles that tout “How to do JCK”, but here’s your no-fluff, business-focused guide to crushing the JCK...
AI is Changing the Engagement Ring Buyer’s Journey—And It’s Coming for Google
Younger bridal shoppers are turning to AI like ChatGPT over Google. Here's why it matters for your search visibility and...
Why Packaging Matters
Great packaging speaks volumes. It tells the customer what your brand stands for. McKinsey & Company reports that today’s luxury...
A Note to Sales Associates: The Art of Relationship Building in Fine Jewelry Sales
This axiom of luxury retailing bears repeating - “Clients may forget the details of their purchases but they will never...
Stay Fresh Online: Elevate Your Brand with a Modern Color Palette
Your brand presence is more than just a logo—it’s an experience. While your logo serves as a key identifier, the...
