Fruchtman Findings

Today’s luxury shoppers expect a level of personalized service that borders on mind-reading; and if we’re being real, they deserve...

As AI dominates the business world as the latest buzzword, local retailers must ask themselves: Can you truly be authentic...

We spend significant time targeting the Engagement crowd, when the real money may be somewhere else.

We all know the power of planning - and  “planning our work and working our plan” is always a good...

It’s no secret that the engagement ring market has been thrown off-kilter over the last few years, and the COVID-19...

Everyone should be ready with their holiday plans and execution of those holiday plans. What we always forget is the...

The best way to thrive this Holiday Season is to be ready to optimize every client interaction that comes your...

As AI-driven overviews become a bigger part of Google’s search experience, advertisers need to be ready for some serious changes...