Fruchtman Findings

Contrary to what many of our sales associates believe—or at least how they behave—the last step in the selling process...

In the ever-changing world of digital marketing, staying ahead of the curve is crucial for success. In March 2024, Google...

How do you create additional revenue streams? Work a little smarter, not harder. Read for a few easy ideas!

Yes, yes, I know!  It’s not even the end of June and JCK is barely over, but the trick that...

With advancements in AI, the landscape of jewelry shopping is undergoing a profound transformation.

by Ellen Fruchtman, CEO It was around 1997 or 1998. I don’t remember the exact year, but I remember the...

By David Turgeon, EVP Client Services In the realm of luxury retailing, especially within the fine jewelry industry, creating an...

by Ellen Fruchtman, CEO Be all you can be. Remember that famous campaign and tagline? It was created in 2001...