Fruchtman Findings
Industry insights from the jewelry marketing experts.
How Jewelers Can Guide Young Couples in the Online Search for Engagement Rings
by Shane O'neill, CMO Let's dive into the digital landscape of engagement ring shopping and uncover how young couples are...
The Double-Edged Sword
by Ellen Fruchtman, CEO The double-edged sword rears its head every year. It dangles like a carat. It moves otherwise...
Creating Value – The Key to Success in 2024
by David Turgeon, SVP Client Services Regardless of the endless prognostications of how 2024 will unfold, customers are still buying...
VDAY Thoughts
by Ellen Fruchtman, CEO It’s a few weeks before Valentine’s Day, so I'm hoping your plans have been laid to...
Our AI is Guaranteed to Grow Your Sales!
By Shane O'Neill, Chief Marketing Officer You've probably heard all the buzz about AI and how it's the latest and greatest...
The Ride Less Taken
by Angie Ash, EVP Lately, it feels like we live in a world of increasingly opposing views. Politically, this is...
What About Love?
by Angie Ash, EVP We’re at the tail end of October. Kids are hyped up for Halloween and ready to...
How To Make Your Website The Cornerstone of Your Business
by Shane O’Neill, Chief Marketing Officer So, you’ve finally invested in your future and developed a fantastic website with full...