Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Dime. And the Shiny Penny.
by Ellen Fruchtman, CEO This is an article about change. Not necessarily the type of change you may think I’ll...
Your Mid-Year Evaluation is Calling
By Ellen Fruchtman, President Every year you start out with the best intentions. You prepare a budget. You hopefully prepare...
Yule Love These Holiday Tips
by Angie Ash, EVP Pardon the headline, but seemingly, in the blink of an eye, here we are with 4th...
I Love Steven Singer
by Ellen Fruchtman, President There. I admit it. Not in a romantic way, I love Steven Singer because of his...
When a Branding Overhaul Just May Make Sense
by Angie Ash, Executive Vice President Most big companies have embraced tweaking their brand over the years, some to good...
How to Re-Energize Your Employees
by Angie Ash, EVP Let’s face it, time flies. 10 years ago, retail jewelers didn’t have the technology that’s at...
A Interview with Hill & Co.
A question we frequently get is “Are Facebook users declining? The short answer is yes. In particular those under 25...
AI and the Retail Jeweler
By Ellen Fruchtman, CEO By now you would have to have your head in the sand if you weren’t aware...