Fruchtman Findings
Industry insights from the jewelry marketing experts.
Attention All Attention-Seekers!
By Ellen Fruchtman, President Acquisition is the lifeblood of any retail business. To be honest, it’s probably the lifeblood of...
Time for a Logo Makeover
by Shane O'Neill, VP Time for a Logo Makeover: Give Your Brand a Fresh Look In today's fast-paced business world,...
Your 5-Step Plan for Holiday Success
by Angie Ash, EVP Yes, you, meaning even though we’re not quite halfway into September, your store needs to be...
Make the Logo Bigger!
by Shane O'Neill, Vice President As with any profession, there are always behind the scene idiosyncrasies that seem to commonly...
The Reasons for This Earlier Holiday Season
By Angie Ash, EVP I’m the kind of gal who likes to enjoy seasons and holidays as they come. You...
The Next Big Thing in Digital Marketing
A question we frequently get is “Are Facebook users declining? The short answer is yes. In particular those under 25...
Rubber? Meet Road.
By Ellen Fruchtman, President Hear me out. Whenever I speak to a new prospect (or even existing clients), I always...
An Apple a Day is a Nice Way to Play
By Shane O'Neill, Vice President By now, most of us are pretty familiar with the various types of digital media...