Fruchtman Findings
Industry insights from the jewelry marketing experts.
AI and the Retail Jeweler
By Ellen Fruchtman, CEO By now you would have to have your head in the sand if you weren’t aware...
Finding Kate
By Ellen Fruchtman As I sit here on April 12 with the task of writing an article, it seems impossible...
Do You Send Your Customers Emails? Try a Survey!
2023 is proving to be a year of buying peaks and valleys. If you’ve never sent your customers a survey...
Five Things You Should Do in 2023 in Digital Marketing
Shane O’Neill, Vice President Things change quickly in the digital world. Before 2010 few jewelers were on Facebook or used...
The Jewelry Category That’s On Fire
By Angie Ash, EVP As a marketing professional, I get excited when I see entrepreneurs take a product that nobody...
The New Tipping Point
The New Tipping Point by Ellen Fruchtman, CEO Tipping Point: the critical point in a situation, process, or system beyond...
Are You Thinking About Marketing All Wrong?
by Shane O'Neill, VP It seems that today everyone wants everything, right now, all the time. When it comes to...
Retail Resale. Missing Out?
If you are worried about branding the resale concept with your store, consider a totally different name. If it has...