Fruchtman Findings
Industry insights from the jewelry marketing experts.
We Haven’t Even Begun To Experience Political Ad Fatigue Yet.
Already sick of the political ads, news stories, and commentary? You do realize it has barely even started, right? As...
Facebook: You’re Doing It Wrong.
As the social media landscape continues to shake itself out, it also continues to evolve. Regardless of what you may...
Not Such a Clear Process
Last week, De Beers released a reprint of a very recent article entitled "Dirty Diamonds," which was featured in the...
Still Waiting to Book Your Q4 Media?
September is a crazy month for us here at Fruchtman Marketing – September is a planning meeting month. We’ve set...
Clear as day.
There are certain things I know clear as day: I'm not going to win the HGTV Dream Home Sweepstakes. We'll...
The Truth About Media Stats
One of my biggest pet peeves is working with media reps who don’t understand the information they are sending. They...
Why Reviews are Great for your Business
So you’ve determined where you’re going on vacation. You can’t wait to have that fruity drink in your hand. And...
Who Doesn’t Love A Good Story?
I love a good story - which is good, since I write for a living. The business world is an...