Fruchtman Findings
Industry insights from the jewelry marketing experts.
It’s Already the Holiday Season
Guess what? Just because you may be one of those last-minute holiday shoppers, either convinced that the best deals are...
What Are You Waiting For?!
September was an insane month for us here at Fruchtman Marketing – it was annual meeting month. We structured the...
Where Are You, Howard Beale?
You have to admit, there are many times life imitates art. Take the movie, Network (1976). Written by Paddy Chayefski,...
We Haven’t Even Begun To Experience Political Ad Fatigue Yet.
Already sick of the political ads, news stories, and commentary? You do realize it has barely even started, right? As...
Facebook: You’re Doing It Wrong.
As the social media landscape continues to shake itself out, it also continues to evolve. Regardless of what you may...
Not Such a Clear Process
Last week, De Beers released a reprint of a very recent article entitled "Dirty Diamonds," which was featured in the...
Still Waiting to Book Your Q4 Media?
September is a crazy month for us here at Fruchtman Marketing – September is a planning meeting month. We’ve set...
Clear as day.
There are certain things I know clear as day: I'm not going to win the HGTV Dream Home Sweepstakes. We'll...