Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Truth About Media Stats
One of my biggest pet peeves is working with media reps who don’t understand the information they are sending. They...
Why Reviews are Great for your Business
So you’ve determined where you’re going on vacation. You can’t wait to have that fruity drink in your hand. And...
Who Doesn’t Love A Good Story?
I love a good story - which is good, since I write for a living. The business world is an...
Your Customers Want to Be Co-Creators
As marketing experts in fine jewelry, we’ve noticed several key points time and again when talking to clients and while...
Brace Yourself: A Tidal Wave of Political Is Coming
Ah, political season. That fun and exciting time when every ad we see on TV consists of someone telling us...
Are Loyal Customers a Thing of the Past?
You’re working hard to connect with both potential and current customers these days, be it via traditional radio or digital,...
By George I Think He’s Got It!
Repeat after me: The rain in Spain stays mainly on the plain. Repeat after me: My customers want to see...
Pay Attention To Your Social Media
According to recent research conducted by The Northridge Group, a management consulting firm, 33% of those who contacted brands with...