Fruchtman Findings
Industry insights from the jewelry marketing experts.
At Your Service…
Service with a Sparkle. Service calls are proactive—you’re offering your customer something valuable with no strings attached. And that can...
A Love Letter to Clienteling
Contrary to what many of our sales associates believe—or at least how they behave—the last step in the selling process...
Crafting an Authentic Luxury Experience
By David Turgeon, EVP Client Services In the realm of luxury retailing, especially within the fine jewelry industry, creating an...
Do You Send Your Customers Emails? Try a Survey!
2023 is proving to be a year of buying peaks and valleys. If you’ve never sent your customers a survey...
Wow Your Customers with This Video Messaging App
by Charles Pobee-Mensah, Director of Digital Marketing Do you remember the last time a business did something unexpected for you?...
