Fruchtman Findings
Industry insights from the jewelry marketing experts.
Part Two: Accessible Premium Is Not “Cheap Jewelry”
Accessible premium may be one of the most important opportunities for independent jewelers, but it is also one of the...
Part One: Experience, Trust and Accessible Premium: The New Opportunity for Independent Jewelers
As the fine jewelry market becomes more segmented, U.S. independent jewelers have a powerful opportunity to win through experience, trust...
The Unexpected Retail Lesson from Barnes & Noble
What can Barnes and Noble’s surprising comeback teach independent jewelers about competing with online retailers and winning?
Understanding
Lab-Grown and Natural Diamonds. We’ve pontificated, bloviated, and have read article after article. What does it really come down to?
Welcome to 2026: A Year of Focus, Confidence, and Care
Welcome to 2026! If last year felt confusing, this year feels like a return to motion. Not frantic motion. Thoughtful...
Why Connection Still Wins Over Clicks
In an era obsessed with online shopping, the smartest jewelers know something digital giants are still learning: connection sells. Here’s...
The New Age of Clienteling: Smarter Tools, Same Human Touch
Your customers come back because of you. But AI can help. Here’s how.
What Should You Believe?
Conflicting forecasts are everywhere this season, but the only one that matters may be your own.



