Fruchtman Findings
Industry insights from the jewelry marketing experts.
How Independent Jewelers Can Win This Fall: What the Luxury Market Slowdown Means for You
Luxury is shifting. It’s less about status and more about connection, story, and identity. People want pieces that say something...
Third-Party Cookies Are Crumbling
The third-party cookie—the thing marketers have used for years to retarget consumers across the internet—is on its deathbed. But here’s...
Likes Fade. Loyalty Lasts. And That Starts at the Store.
Pardon the song pun, but are you looking for loyalty in all the wrong places? Marketing initiatives alone won’t get...
How to Turn Client Info into Sales Gold (and Diamonds!)
In today’s luxury jewelry world, building a client relationship isn’t optional—it’s your superpower. So here’s your cheat sheet to mastering...
Clienteling in 2025: The Art of Making Clients Feel Like VIPs (Because They Are!)
Today’s luxury shoppers expect a level of personalized service that borders on mind-reading; and if we’re being real, they deserve...
Why AI and Authenticity Don’t Mix for Local Retailers
As AI dominates the business world as the latest buzzword, local retailers must ask themselves: Can you truly be authentic...
The Art of Authenticity: Elevating the Luxury Jewelry Experience
Authenticity is the foundation upon which extraordinary luxury experiences are built, transforming a transaction into a lifelong relationship.
Out With the Old?
We spend significant time targeting the Engagement crowd, when the real money may be somewhere else.
