Fruchtman Findings
Industry insights from the jewelry marketing experts.
Likes Fade. Loyalty Lasts. And That Starts at the Store.
Pardon the song pun, but are you looking for loyalty in all the wrong places? Marketing initiatives alone won’t get...
How to Turn Client Info into Sales Gold (and Diamonds!)
In today’s luxury jewelry world, building a client relationship isn’t optional—it’s your superpower. So here’s your cheat sheet to mastering...
Clienteling in 2025: The Art of Making Clients Feel Like VIPs (Because They Are!)
Today’s luxury shoppers expect a level of personalized service that borders on mind-reading; and if we’re being real, they deserve...
Why AI and Authenticity Don’t Mix for Local Retailers
As AI dominates the business world as the latest buzzword, local retailers must ask themselves: Can you truly be authentic...
The Art of Authenticity: Elevating the Luxury Jewelry Experience
Authenticity is the foundation upon which extraordinary luxury experiences are built, transforming a transaction into a lifelong relationship.
Out With the Old?
We spend significant time targeting the Engagement crowd, when the real money may be somewhere else.
Planning for Success in 2025… Preparation Meets Opportunity
We all know the power of planning - and “planning our work and working our plan” is always a good...
Don’t Miss These Valentine’s Trends
If you want to make the most profits from fashion jewelry, you have to pay attention to fashion trends. Looking...