Fruchtman Findings

Lab-Grown and Natural Diamonds. We’ve pontificated, bloviated, and have read article after article. What does it really come down to?

Welcome to 2026! If last year felt confusing, this year feels like a return to motion. Not frantic motion. Thoughtful...

In an era obsessed with online shopping, the smartest jewelers know something digital giants are still learning: connection sells. Here’s...

Your customers come back because of you. But AI can help. Here’s how.

Conflicting forecasts are everywhere this season, but the only one that matters may be your own.

Luxury is shifting. It’s less about status and more about connection, story, and identity. People want pieces that say something...

The third-party cookie—the thing marketers have used for years to retarget consumers across the internet—is on its deathbed. But here’s...

Pardon the song pun, but are you looking for loyalty in all the wrong places? Marketing initiatives alone won’t get...