Fruchtman Findings
Industry insights from the jewelry marketing experts.
Why AI and Authenticity Don’t Mix for Local Retailers
As AI dominates the business world as the latest buzzword, local retailers must ask themselves: Can you truly be authentic...
The Art of Authenticity: Elevating the Luxury Jewelry Experience
Authenticity is the foundation upon which extraordinary luxury experiences are built, transforming a transaction into a lifelong relationship.
Out With the Old?
We spend significant time targeting the Engagement crowd, when the real money may be somewhere else.
Planning for Success in 2025… Preparation Meets Opportunity
We all know the power of planning - and “planning our work and working our plan” is always a good...
Don’t Miss These Valentine’s Trends
If you want to make the most profits from fashion jewelry, you have to pay attention to fashion trends. Looking...
Personal Touch Marketing
Everyone should be ready with their holiday plans and execution of those holiday plans. What we always forget is the...
Navigating the 2024 Holiday Selling Season: Maximize Every Client Interaction for Success!
The best way to thrive this Holiday Season is to be ready to optimize every client interaction that comes your...
‘Tis the Season of Giving: How You Can Make a Difference This Holiday Season
"Tis the Season of Giving" serves as a reminder that philanthropy can be woven into the very fabric of the...