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Fruchtman Findings

Industry insights from the jewelry marketing experts.

The Unexpected Retail Lesson from Barnes & Noble
March 18 2026
The Unexpected Retail Lesson from Barnes & Noble

What can Barnes and Noble’s surprising comeback teach independent jewelers about competing with online retailers and winning? 

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Navigating the 2024 Holiday Selling Season: Maximize Every Client Interaction for Success!
October 17 2024
Navigating the 2024 Holiday Selling Season: Maximize Every Client Interaction for Success!

The best way to thrive this Holiday Season is to be ready to optimize every client interaction that comes your...

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Optimizing Product Pages for Luxury Jewelry: Key Tips
October 04 2024
Optimizing Product Pages for Luxury Jewelry: Key Tips

In luxury jewelry e-commerce, a well-designed product page is crucial for driving sales.

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The Importance of Shopify and Ecommerce
October 17 2022
The Importance of Shopify and Ecommerce

While your website may be the greatest marketing tool at your disposal, the ability to have your customers shop and...

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For Love or Money?
January 31 2022
For Love or Money?

By Angie Ash, Executive Vice President We’re wrapping up our client planning calls and, as always, we’ve had some truly...

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Why are millennials so attracted to video marketing?
January 28 2019
Why are millennials so attracted to video marketing?

By Dana Rathke, Social Media Specialist Millennials were born between 1980 and 2000 during the birth of the digital age...

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Should Local Jewelers Sell Online?
October 29 2018
Should Local Jewelers Sell Online?

by Charles Pobee-Mensah, Director of Digital Marketing Amazon is getting scary. They’ve disrupted some brick and mortars and decimated others....

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Keeping It Simple and Smart
July 17 2017
Keeping It Simple and Smart

Let’s face it, not just kids are overscheduled these days so the last thing I want to do on weekends...

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