Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Importance of Shopify and Ecommerce
While your website may be the greatest marketing tool at your disposal, the ability to have your customers shop and...
For Love or Money?
By Angie Ash, Executive Vice President We’re wrapping up our client planning calls and, as always, we’ve had some truly...
Why are millennials so attracted to video marketing?
By Dana Rathke, Social Media Specialist Millennials were born between 1980 and 2000 during the birth of the digital age...
Should Local Jewelers Sell Online?
by Charles Pobee-Mensah, Director of Digital Marketing Amazon is getting scary. They’ve disrupted some brick and mortars and decimated others....
Keeping It Simple and Smart
Let’s face it, not just kids are overscheduled these days so the last thing I want to do on weekends...
Add to Cart – The Pros and Pitfalls of Online and Brick and Mortar Shopping
With all of the concern given to the constant news of brick and mortar stores closing, I felt the need...
Shopping Starts On Social Media
It may be hard to connect with Millennials, but it’s definitely not hard to find them. With 72% of the...