Fruchtman Findings
Industry insights from the jewelry marketing experts.
Navigating the 2024 Holiday Selling Season: Maximize Every Client Interaction for Success!
The best way to thrive this Holiday Season is to be ready to optimize every client interaction that comes your...
Optimizing Product Pages for Luxury Jewelry: Key Tips
In luxury jewelry e-commerce, a well-designed product page is crucial for driving sales.
The Importance of Shopify and Ecommerce
While your website may be the greatest marketing tool at your disposal, the ability to have your customers shop and...
For Love or Money?
By Angie Ash, Executive Vice President We’re wrapping up our client planning calls and, as always, we’ve had some truly...
Why are millennials so attracted to video marketing?
By Dana Rathke, Social Media Specialist Millennials were born between 1980 and 2000 during the birth of the digital age...
Should Local Jewelers Sell Online?
by Charles Pobee-Mensah, Director of Digital Marketing Amazon is getting scary. They’ve disrupted some brick and mortars and decimated others....
Keeping It Simple and Smart
Let’s face it, not just kids are overscheduled these days so the last thing I want to do on weekends...
Add to Cart – The Pros and Pitfalls of Online and Brick and Mortar Shopping
With all of the concern given to the constant news of brick and mortar stores closing, I felt the need...