Fruchtman Findings
Industry insights from the jewelry marketing experts.
At Your Service…
Service with a Sparkle. Service calls are proactive—you’re offering your customer something valuable with no strings attached. And that can...
A Love Letter to Clienteling
Contrary to what many of our sales associates believe—or at least how they behave—the last step in the selling process...
Small Change, Big Difference
The culture of a workplace is everything. But that culture starts at the top with leadership. I want to encourage...
Crafting an Authentic Luxury Experience
By David Turgeon, EVP Client Services In the realm of luxury retailing, especially within the fine jewelry industry, creating an...
Vintage Rolex Sets Record at Timepieces Auction
by Samantha Cialdella, Account Coordinator Rolex sets a new record for their Rolex Reference 4113 split-seconds chronograph at an auction...
How Jewelers Can Guide Young Couples in the Online Search for Engagement Rings
by Shane O'neill, CMO Let's dive into the digital landscape of engagement ring shopping and uncover how young couples are...
9 Legendary Diamond Sales
by Abbey Ellis, Account Coordinator Everyone knows the saying “diamonds are forever,” but have you heard of these 9 diamond...