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Home / Findings / Sales

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Small Change, Big Difference
July 12 2024
Small Change, Big Difference

The culture of a workplace is everything. But that culture starts at the top with leadership. I want to encourage...

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Luxurious gift with pretty ribbon
May 20 2024
Crafting an Authentic Luxury Experience

By David Turgeon, EVP Client Services In the realm of luxury retailing, especially within the fine jewelry industry, creating an...

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Rolex logo on wall
May 20 2024
Vintage Rolex Sets Record at Timepieces Auction

by Samantha Cialdella, Account Coordinator Rolex sets a new record for their Rolex Reference 4113 split-seconds chronograph at an auction...

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Online search for engagement rings
April 26 2024
How Jewelers Can Guide Young Couples in the Online Search for Engagement Rings

by Shane O'neill, CMO Let's dive into the digital landscape of engagement ring shopping and uncover how young couples are...

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Are you humanizing your sales efforts?
June 02 2023
Are you humanizing your sales efforts?

by Abbey Ellis, Account Coordinator Everyone knows sales play a crucial role in the success of a business. These days,...

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Retail Resale. Missing Out?
February 03 2023
Retail Resale. Missing Out?

If you are worried about branding the resale concept with your store, consider a totally different name. If it has...

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Demystifying the Website Traffic and Sales Correlation
February 03 2023
Demystifying the Website Traffic and Sales Correlation

by Ryan Leisure, Senior Web Manager Your website is getting traffic, but are sales a problem? Just because your website...

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