by Abbey Ellis, Account Coordinator
Everyone knows sales play a crucial role in the success of a business. These days, pushing products and services in your store isn’t enough to meet your sales goals. Your competition is growing every day via social media and e-commerce, so you need to play on the one advantage that can give you a leg up. Personal selling, which involves building relationships and understanding your customers' needs, is the leg up you need. Through personal selling you can establish yourself as a valuable partner to your customers rather than a profit-driven entity, thus yielding more effective results. The stronger the relationship you build with a customer, the more likely they are to purchase from you again. Some successful personal selling strategies to try are:
- Be natural and personable.
- Remember your buyer personas.
- Ask the customer plenty of questions.
- Focus on end benefits, not product features.
- Personally address any customer concerns.
- Ask for the sale.
- Follow up after a purchase.
- Consider an email tracking software.
