Fruchtman Findings
Industry insights from the jewelry marketing experts.
Welcoming A New Client
by Ashley Buckowing, Art Director Join us in welcoming Daniel Diamonds to the Fruchtman team! They have recently reopened under...
Wait. What Store Was That?
by Sarah Roush, Graphic Designer and Digital Marketing Assistant Is your tagline boring and forgettable? We recently updated a client’s...
Creating Value – The Key to Success in 2024
by David Turgeon, SVP Client Services Regardless of the endless prognostications of how 2024 will unfold, customers are still buying...
Are you humanizing your sales efforts?
by Abbey Ellis, Account Coordinator Everyone knows sales play a crucial role in the success of a business. These days,...
A Big Welcome to Our Newest Client!
by Abbey Ellis, Account Coordinator Since 1995, Zaltas Gallery of Fine Jewelry has been Mamaroneck, New York’s trusted local jewelry...
Finding Kate
By Ellen Fruchtman As I sit here on April 12 with the task of writing an article, it seems impossible...
Rubber? Meet Road.
By Ellen Fruchtman, President Hear me out. Whenever I speak to a new prospect (or even existing clients), I always...
Lewis Jewelers To Move To New Location
Lewis Jewelers in Ann Arbor, Michigan is moving their sparkle down the road!