Fruchtman Findings
Industry insights from the jewelry marketing experts.
Clienteling in 2025: The Art of Making Clients Feel Like VIPs (Because They Are!)
Today’s luxury shoppers expect a level of personalized service that borders on mind-reading; and if we’re being real, they deserve...
A Warm Welcome to Lavalier Personal Jewelry Insurance
Join us in welcoming Lavalier Personal Jewelry Insurance to the Fruchtman team!
Wait. What Store Was That?
by Sarah Roush, Graphic Designer and Digital Marketing Assistant Is your tagline boring and forgettable? We recently updated a client’s...
Creating Value – The Key to Success in 2024
by David Turgeon, SVP Client Services Regardless of the endless prognostications of how 2024 will unfold, customers are still buying...
Are you humanizing your sales efforts?
by Abbey Ellis, Account Coordinator Everyone knows sales play a crucial role in the success of a business. These days,...
Finding Kate
By Ellen Fruchtman As I sit here on April 12 with the task of writing an article, it seems impossible...
A New Addition
Kate Maller Jewelry, with two locations in Denver and Aspen, CO, has hired Fruchtman Marketing as their full-service marketing agency...
Rubber? Meet Road.
By Ellen Fruchtman, President Hear me out. Whenever I speak to a new prospect (or even existing clients), I always...