Fruchtman Findings
Industry insights from the jewelry marketing experts.
For Love or Money?
By Angie Ash, Executive Vice President We’re wrapping up our client planning calls and, as always, we’ve had some truly...
We’re Growing!
By Ashley Bowen, Senior Account Coordinator Fruchtman Marketing recently made two additions to our team, and we’re thrilled to have...
Jewelers, Take These Three Vows In 2022
By Angie Ash, Executive Vice President The starting gun to the holiday shopping frenzy has blasted and, as retail jewelers,...
Storytime.
By Ellen Fruchtman, President Have you heard about the best way to build your brand? It’s through salience. The word...
Three Consumer-Based Goals for the Jewelry Industry
by Angie Ash, EVP I have been working within the fine jewelry industry now for over 25 years. That’s a...
Loyalty Programs
by Ellen Fruchtman, President Interested in a customer loyalty program? Recent research conducted by a company called Yotpo concluded that...
The New Jewelry Salesperson, Part 2 - Daniel Gordon Interview
by Shane O’Neill, CMO A Fruchtman Marketing Podcast Social and digital marketing has changed more than just how retail jewelers...
The New Jewelry Salesperson - Your Next Hire for the Digital Age
by Shane O’Neill, Vice President A Fruchtman Marketing Podcast For the past decade we’ve been talking about how digital marketing...
