Fruchtman Findings
Industry insights from the jewelry marketing experts.
Welcoming Michael’s Jewelers to the Fruchtman Family
We’re excited to welcome Michael’s Jewelers—known for their craftsmanship, personalized service, and elegant designs—as our newest client. With deep community...
Welcome RDI Diamonds!
Join us in welcoming premier diamond supplier and international leader in the diamond industry, RDI Diamonds®, to the Fruchtman team!
A Note to Sales Associates: The Art of Relationship Building in Fine Jewelry Sales
This axiom of luxury retailing bears repeating - “Clients may forget the details of their purchases but they will never...
Clienteling in 2025: The Art of Making Clients Feel Like VIPs (Because They Are!)
Today’s luxury shoppers expect a level of personalized service that borders on mind-reading; and if we’re being real, they deserve...
A Warm Welcome to Lavalier Personal Jewelry Insurance
Join us in welcoming Lavalier Personal Jewelry Insurance to the Fruchtman team!
Wait. What Store Was That?
by Sarah Roush, Graphic Designer and Digital Marketing Assistant Is your tagline boring and forgettable? We recently updated a client’s...
Creating Value – The Key to Success in 2024
by David Turgeon, SVP Client Services Regardless of the endless prognostications of how 2024 will unfold, customers are still buying...
Are you humanizing your sales efforts?
by Abbey Ellis, Account Coordinator Everyone knows sales play a crucial role in the success of a business. These days,...
