Fruchtman Findings

by Ellen Fruchtman, President Interested in a customer loyalty program? Recent research conducted by a company called Yotpo concluded that...

by Shane O’Neill, CMO A Fruchtman Marketing Podcast Social and digital marketing has changed more than just how retail jewelers...

by Shane O’Neill, Vice President A Fruchtman Marketing Podcast For the past decade we’ve been talking about how digital marketing...

by Angie Ash, EVP Know what’s great? Receiving a text message from a business that sounds genuine and specifically written...

By Hayley Lardinais, Account Coordinator Attributes assigned to each generation are never fact and are always open to interpretation. As...

by Ellen Fruchtman, President If your store is closed and you don't have the ability to ship products, Lavish has...

by Lori Mitchell Dixon, Ph.D., Great Lakes Marketing Research So, online shopping is undoubtedly having an impact on your retail...

by Shane O’Neill, Vice President In case you haven’t noticed, brick and mortar retail is, well, challenging right now. The...