Fruchtman Findings
Industry insights from the jewelry marketing experts.
Getting Personal with Clienteling
by Angie Ash, EVP Know what’s great? Receiving a text message from a business that sounds genuine and specifically written...
Buying Habits by Generation
By Hayley Lardinais, Account Coordinator Attributes assigned to each generation are never fact and are always open to interpretation. As...
Mother's Day Jewelry Cleaning Kit
by Ellen Fruchtman, President If your store is closed and you don't have the ability to ship products, Lavish has...
Is it time to reinvigorate the retail experience? You bet.
by Lori Mitchell Dixon, Ph.D., Great Lakes Marketing Research So, online shopping is undoubtedly having an impact on your retail...
Future Tech and the Impact on Retail
by Shane O’Neill, Vice President In case you haven’t noticed, brick and mortar retail is, well, challenging right now. The...
Genesis Diamonds
By Ellen Fruchtman, President We’re excited to announce that Genesis Diamonds has hired us to upgrade the look of their...
Kurated Kollections Hires Fruchtman Marketing
by Ashley Bowen, Account Coordinator Fruchtman Marketing was recently hired by Kurated Kollections of Atlanta, Georgia to perform Facebook Advertising...
Over Or Under?
Working in marketing with clients really starts to open your eyes on a number of different avenues in the business...
