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Home / Findings / Abbey Articles

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Small Change, Big Difference
July 12 2024
Small Change, Big Difference

The culture of a workplace is everything. But that culture starts at the top with leadership. I want to encourage...

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Turn Your Summertime Slump Into Summertime Sizzle
June 20 2024
Turn Your Summertime Slump Into Summertime Sizzle

It’s pretty safe to say everyone in the jewelry industry knows that summer is a slow season. But a slow...

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Cultivating Employee Happiness
May 20 2024
Cultivating Employee Happiness

by Abbey Ellis, Account Coordinator The success of a business relies heavily on its employees. If employees feel cared for...

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Marshmallows, chocolate and graham crackers
March 28 2024
Grilled S’mores Sliders

by Abbey Ellis, Account Coordinator If you’re anything like me, you’ve been counting down the days until summer ever since...

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Finding your identity
March 18 2024
Crafting Your Identity

by Abbey Ellis, Account Coordinator In the industry, brand positioning is essential for setting you apart from the competition and...

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Ritz crackers in a bowl
March 05 2024
Crackers with a side of 24k gold, please.

by Abbey Ellis, Account Coordinator As a jeweler, has creating a stick of butter out of 24k gold ever crossed...

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This Tomfoolery is Far From Foolish
November 14 2023
This Tomfoolery is Far From Foolish

by Abbey Ellis, Account Coordinator Tomfoolery is defined as playful or foolish behavior, but to others, Tomfoolery is London’s “hidden...

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Another new client!
August 21 2023
Another new client!

by Abbey Ellis, Account Coordinator We’ve got yet another new client to add to our growing roster! We are excited...

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