by Abbey Ellis, Account Coordinator
As a jeweler, has creating a stick of butter out of 24k gold ever crossed your mind? It crossed the minds of the Ritz Cracker Company’s marketing team when they partnered with a jewelry designer to host a contest that will award a butter-shaped 24k gold bar. Ritz creates a sense of community by hosting the giveaway, and encouraging their contestants to enter via TikTok by showcasing their “Buttery-er” self with the Live Buttery-er filter. This out-of-the-box campaign is so successful because it grabs your attention and sticks in your mind. When thinking about your own store’s marketing efforts, a couple of your goals should be to create a sense of community and to be memorable. A 24k gold stick of butter may not be feasible for most (if not all), but your marketing efforts don’t have to be this extreme! It can be as simple as a hashtag. Additionally, taking note of the upcoming ‘national days’ or holidays is a great way to drum up business. Here’s some examples:
- Mother’s and/or Father’s Day gifts: market engraveable or personalized pieces for mom or watches for dad
- National Selfie Day, June 21st: encourage past clients to take and post selfies with a specific hashtag while wearing the jewelry they got from your store
- National Food Truck Day, June 28th: host a food truck or two in your parking lot! This will invite new customers to your store and create a wholesome experience for current customers
