Fruchtman Findings
Industry insights from the jewelry marketing experts.
Crackers with a side of 24k gold, please.
by Abbey Ellis, Account Coordinator As a jeweler, has creating a stick of butter out of 24k gold ever crossed...
The Ride Less Taken
by Angie Ash, EVP Lately, it feels like we live in a world of increasingly opposing views. Politically, this is...
The New Jewelry Salesperson - Your Next Hire for the Digital Age
by Shane O’Neill, Vice President A Fruchtman Marketing Podcast For the past decade we’ve been talking about how digital marketing...
Gen Z Shopping Habits
As the mom of two Gen Z girls, I can attest to their noses always being in their phones. Personally,...
Ready to Catch Some Zs?
By Ellen Fruchtman, President Don’t let the title mislead you. At quick glance, I bet you thought I was talking...
Add to Cart – The Pros and Pitfalls of Online and Brick and Mortar Shopping
by Angie Ash, Executive Vice President With the constant news of brick and mortar stores closing, I felt the need...
Millennial Priorities
by Angie Ash, Executive Vice President On a quest to find out what holds millennials back from buying fine jewelry,...
Add to Cart – The Pros and Pitfalls of Online and Brick and Mortar Shopping
With all of the concern given to the constant news of brick and mortar stores closing, I felt the need...