Fruchtman Findings
Industry insights from the jewelry marketing experts.
Add to Cart – The Pros and Pitfalls of Online and Brick and Mortar Shopping
With all of the concern given to the constant news of brick and mortar stores closing, I felt the need...
Do They Or Don’t They?
“Do Millennials Really Hate Diamonds?” – Barron’s, October 17, 2016 “Millennials Aren’t Buying Diamonds, And Here’s Why” – The Blog,...
Confessions Of The Misunderstood
Millennials are narcissistic, entitled, and lazy. Oh, and did I mention we have the attention span of a goldfish? While...
Why Generation Y?
Millennials are 80 million strong, the largest generation in US history. Research indicates that Millennials will be wealthier than the...
