Fruchtman Findings

We spend significant time targeting the Engagement crowd, when the real money may be somewhere else.

by Abbey Ellis, Account Coordinator As a jeweler, has creating a stick of butter out of 24k gold ever crossed...

by Angie Ash, EVP Lately, it feels like we live in a world of increasingly opposing views. Politically, this is...

by Shane O’Neill, Vice President A Fruchtman Marketing Podcast For the past decade we’ve been talking about how digital marketing...

As the mom of two Gen Z girls, I can attest to their noses always being in their phones. Personally,...

By Ellen Fruchtman, President Don’t let the title mislead you. At quick glance, I bet you thought I was talking...

by Angie Ash, Executive Vice President With the constant news of brick and mortar stores closing, I felt the need...

by Angie Ash, Executive Vice President On a quest to find out what holds millennials back from buying fine jewelry,...