by Abbey Ellis, Account Coordinator
It’s pretty safe to say everyone in the jewelry industry knows that summer is a slow season. But a slow season doesn’t need to turn into a slump! Leverage the following 6 strategies to turn the slower summer season into a sizzling time of sales growth and customer engagement.
- Cultivate Online Customer Reviews
- Positive reviews build trust and boost SEO.
- Action: Implement a system (i.e. QR codes) at checkout for easy review submission.
- Engage with Brides-to-Be
- Summer is prime time for weddings and wedding planning, but not engagements.
- Action: Partner with wedding expos to showcase bridal jewelry and connect with couples.
- Partner with Summer Businesses
- Implement a strategy to partner with local summer-centric businesses for mutual promotions to reach new audiences.
- Action: Collaborate with a plant nursery offering discounts on jewelry with each purchase.
- Focus on Clearance
- Use the slower season to move unsold inventory by hosting summer sales.
- Action: Set up a "Summer Clearance" section with attractive discounts and eye-catching displays.
- Promote Customization
- Nearly half of consumers value customization.
- Action: Highlight your custom design services, share testimonials, and display design sketches or CAD images.
- Emphasize Ethical Practices
- The number of consumers who consider ethics in their purchasing decisions is continuously increasing.
- Action: Highlight sustainable practices, use ethical materials, and educate customers about your commitment to responsible sourcing.
