Fruchtman Findings

If your marketing feels like it should be working but isn’t, the problem may be how fast customers decide to...

We spend significant time targeting the Engagement crowd, when the real money may be somewhere else.

Service with a Sparkle. Service calls are proactive—you’re offering your customer something valuable with no strings attached. And that can...

Who can wait for those great political ads coming our way? It’s hard to remember any of the great ones....

It’s pretty safe to say everyone in the jewelry industry knows that summer is a slow season. But a slow...

Yes, yes, I know!  It’s not even the end of June and JCK is barely over, but the trick that...

by Ellen Fruchtman, CEO Be all you can be. Remember that famous campaign and tagline? It was created in 2001...

By Shane O’Neill, CMO As the calendar turns its pages to 2024, it's time for businesses to initiate the process...