Fruchtman Findings
Industry insights from the jewelry marketing experts.
Turn Your Summertime Slump Into Summertime Sizzle
It’s pretty safe to say everyone in the jewelry industry knows that summer is a slow season. But a slow...
Christmas In July? Easy Do’s & Don'ts to Get Our 4th Quarter Act Together
Yes, yes, I know! It’s not even the end of June and JCK is barely over, but the trick that...
Best. Ever.
by Ellen Fruchtman, CEO Be all you can be. Remember that famous campaign and tagline? It was created in 2001...
Get a Jump on 2024!
By Shane O’Neill, CMO As the calendar turns its pages to 2024, it's time for businesses to initiate the process...
Your Mid-Year Evaluation is Calling
By Ellen Fruchtman, President Every year you start out with the best intentions. You prepare a budget. You hopefully prepare...
Attention All Attention-Seekers!
By Ellen Fruchtman, President Acquisition is the lifeblood of any retail business. To be honest, it’s probably the lifeblood of...
The Reasons for This Earlier Holiday Season
By Angie Ash, EVP I’m the kind of gal who likes to enjoy seasons and holidays as they come. You...
This is SOCIAL media, after all…
by Erin Cole, Social Media Marketing Manager Making a post on social media can be a daunting task for some....