Fruchtman Findings

Today is National Mom and Pop Business Owners Day! The day was first celebrated back in 1939 by Rick and...

To keep that momentum going, will require, yes, a little luck, but mostly, some sound strategy. What can you do...

By Ellen Fruchtman, President I just completed a 3-day stint at the Centurion Jewelry Show. One of the first speakers...

By Angie Ash, Executive Vice President The starting gun to the holiday shopping frenzy has blasted and, as retail jewelers,...

By Shane O'Neill, Vice President On October 28, 2021, Facebook officially changed its name to Meta. Oh, you didn’t notice...

By Amber Bartolet, Social Media Marketing Manager With social media demonstrating a consistent upward trend, it’s clear why brands invest...

By Ellen Fruchtman, President Have you heard about the best way to build your brand? It’s through salience. The word...

By Ellen Fruchtman, President This isn’t about working with us. This article is about what you need to know about...