Fruchtman Findings
Industry insights from the jewelry marketing experts.
Standing Out in the Holiday Noise
Consumers will soon be inundated with promotions, gift guides, emails, social posts, special events, limited-time offers, discounts, and countless messages...
The Attention Game
If your marketing feels like it should be working but isn’t, the problem may be how fast customers decide to...
Out With the Old?
We spend significant time targeting the Engagement crowd, when the real money may be somewhere else.
At Your Service…
Service with a Sparkle. Service calls are proactive—you’re offering your customer something valuable with no strings attached. And that can...
The All-Time Best Political Presidential Ads
Who can wait for those great political ads coming our way? It’s hard to remember any of the great ones....
Turn Your Summertime Slump Into Summertime Sizzle
It’s pretty safe to say everyone in the jewelry industry knows that summer is a slow season. But a slow...
Christmas In July? Easy Do’s & Don'ts to Get Our 4th Quarter Act Together
Yes, yes, I know! It’s not even the end of June and JCK is barely over, but the trick that...
Best. Ever.
by Ellen Fruchtman, CEO Be all you can be. Remember that famous campaign and tagline? It was created in 2001...
