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Home / Findings / Strategic Marketing

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Attention All Attention-Seekers!
January 20 2023
Attention All Attention-Seekers!

By Ellen Fruchtman, President Acquisition is the lifeblood of any retail business. To be honest, it’s probably the lifeblood of...

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The Reasons for This Earlier Holiday Season
October 24 2022
The Reasons for This Earlier Holiday Season

By Angie Ash, EVP I’m the kind of gal who likes to enjoy seasons and holidays as they come. You...

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This is SOCIAL media, after all…
October 24 2022
This is SOCIAL media, after all…

by Erin Cole, Social Media Marketing Manager Making a post on social media can be a daunting task for some....

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Focus on Clarity with Your Website
September 26 2022
Focus on Clarity with Your Website

by Ryan Leisure, Senior Web Manager WHY? Web users demand clarity. People have limited attention spans, and if your website...

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Greenwashing in Marketing
August 29 2022
Greenwashing in Marketing

With the world in a state of growing environmental issues, there has been a call to action for companies that...

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Time For Cuts?
August 16 2022
Time For Cuts?

By Ellen Fruchtman, President I know. We’re not talking about it. We’re in one. We’re not in one. I’m not...

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This Could be a Media Game Changer
July 19 2022
This Could be a Media Game Changer

By Shane O'Neill, VP Media advertising is about to get a whole lot more interesting as Disney+ and Netflix are...

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The Most Important Audit You Can Do
May 23 2022
The Most Important Audit You Can Do

by Shane O’Neill, VP Retailers often review various aspects of their business. Whether it’s their website, POS and accounting software,...

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