Fruchtman Findings
Industry insights from the jewelry marketing experts.
Your Mid-Year Evaluation is Calling
By Ellen Fruchtman, President Every year you start out with the best intentions. You prepare a budget. You hopefully prepare...
Attention All Attention-Seekers!
By Ellen Fruchtman, President Acquisition is the lifeblood of any retail business. To be honest, it’s probably the lifeblood of...
The Reasons for This Earlier Holiday Season
By Angie Ash, EVP I’m the kind of gal who likes to enjoy seasons and holidays as they come. You...
This is SOCIAL media, after all…
by Erin Cole, Social Media Marketing Manager Making a post on social media can be a daunting task for some....
Focus on Clarity with Your Website
by Ryan Leisure, Senior Web Manager WHY? Web users demand clarity. People have limited attention spans, and if your website...
Greenwashing in Marketing
With the world in a state of growing environmental issues, there has been a call to action for companies that...
Time For Cuts?
By Ellen Fruchtman, President I know. We’re not talking about it. We’re in one. We’re not in one. I’m not...
This Could be a Media Game Changer
By Shane O'Neill, VP Media advertising is about to get a whole lot more interesting as Disney+ and Netflix are...




