Fruchtman Findings
Industry insights from the jewelry marketing experts.
How to Work With an Agency
By Ellen Fruchtman, President This isn’t about working with us. This article is about what you need to know about...
The Ultimate Influencer
by Ellen Fruchtman, President In the world of advertising, there’s nothing stronger than the use of testimonials. With influencers being...
Getting Personal with Clienteling
by Angie Ash, EVP Know what’s great? Receiving a text message from a business that sounds genuine and specifically written...
Online Marketing That Jewelers Should (and Shouldn't) Do In-House
by Charles Pobee-Mensah, Director of Digital Marketing The internet has made marketing more accessible than ever. It has also made...
“He Went to Blue Nile!”
by Angie Ash, EVP I have great news - my daughter is officially engaged! My future son in law asked...
Their loss. Our gain.
by Ellen Fruchtman, President Many major retailers are struggling to stay afloat. And if you care to read an updated...
What Do Political Marketing and Jewelry Marketing Have in Common? Everything.
Ellen Fruchtman, President Before Fruchtman Marketing was entrenched in marketing for jewelers and the jewelry industry, we were entrenched in...
Excuses. Excuses. Excuses.
By Ellen Fruchtman, President With the baseball season (and many sports seasons) clearly in the rearview mirror, there’s a great...
