Fruchtman Findings

by Ellen Fruchtman, President In a local Toledo Advertising Club meeting years ago, I listened to an interesting talk by...

By Ashley Bowen, Account Coordinator We recently designed the new logo for Berco, an industry leading supplier to independent jewelers...

How do you develop a jewelry brand lifestyle? What has changed in social media, and should you care? Are there...

In today's segment, we are fielding questions jewelers have about marketing. The question is, "What platform do prefer more, Google...

By Kelsi Roth, Graphic Designer The Diamond Producers Association (DPA) has hired Fruchtman Marketing as their agency to develop their...

By Shannon Joyce, Account Coordinator In today’s competitive market, it is important to go above and beyond to attract the...

By Ellen Fruchtman, President Like it or not, the “share economy” is here. In fashion, it started with online companies...

By Dana Rathke, Social Media Specialist Millennials were born between 1980 and 2000 during the birth of the digital age...