Impact Your Profitability with Social Responsibility

By Shannon Joyce, Account Coordinator In today’s competitive market, it is important to go above and beyond to attract the ideal consumer. Many consumers, specifically millennials, do plenty of research before making any significant purchase. Something that is becoming increasingly important to many shoppers is that the business is socially and ethically responsible. There are several ways to incorporate social responsibility elements into your marketing strategy. Recyclable packaging, involvement with local charitable groups, or donating a portion of profits are just a few of the ways that a company can demonstrate their corporate responsibility. Read more about how being a socially responsible company can positively impact the future of your business. https://www.investopedia.com/ask/answers/042215/why-social-responsibility-important-marketing.asp