Fruchtman Findings
Industry insights from the jewelry marketing experts.
AI is Changing the Engagement Ring Buyer’s Journey—And It’s Coming for Google
Younger bridal shoppers are turning to AI like ChatGPT over Google. Here's why it matters for your search visibility and...
On-Page SEO: Enhancing Website Visibility and User Experience
On-page SEO involves optimizing individual web pages to improve their search engine rankings and attract organic traffic. It is a...
A Interview with Hill & Co.
A question we frequently get is “Are Facebook users declining? The short answer is yes. In particular those under 25...
The Next Big Thing in Digital Marketing
A question we frequently get is “Are Facebook users declining? The short answer is yes. In particular those under 25...
The Metaverse Is Coming
By Shane O'Neill, Vice President On October 28, 2021, Facebook officially changed its name to Meta. Oh, you didn’t notice...
TikTok or NOT.
by Shane O’Neill, Vice President There’s a new shiny penny in the social media marketing world and it’s called TikTok....
Three Legs of The Online Marketing Stool
by Charles Pobee-Mensah, Director of Digital Marketing The real danger in jewelry marketing is not understanding the online strategy. If...
Selling eGift Cards Online with Square
Aside from staying safe and healthy, driving revenue is a big priority during this time. Everyone can sell an eGift...
