It can be easy to misuse the terms Facebook “ad” versus “boosted post.” While both are considered ads as both require a budget and both help you reach a wider audience, there are some key differences that you should be aware of. Facebook can go into this deeper with a simple Google search, but let’s cover the basics right here.
A boosted post is a post that again, has money behind it and helps you reach a wider audience. However, you do not have access to custom features. For example, you can not pick a target audience based on gender, interests, or age, and you do not have access to advanced ad placement. The main benefit of a boosted post is mainly to create brand awareness and grow an audience.
Sounds good, right? Yes, but let’s look at Facebook ads. This is a far more advanced method of advertising when it comes to this social platform. Through Facebook ads, you can select very specific ad objectives and Facebook provides a plethora from which you can choose. Lead generations, store traffic, and conversions are just a few examples. You can also maintain your creative control. For example, if carousel ads, call-to-action-buttons, and specific product descriptions are something that you want to put your dollars behind, this is the way to go.
For more information, visit this link: https://www.facebook.com/business/help/317083072148603
