Skip to content
Facebook Ad vs. Boosted Post

Facebook Ad vs. Boosted Post

It can be easy to misuse the terms Facebook “ad” versus “boosted post.” While both are considered ads as both require a budget and both help you reach a wider audience, there are some key differences that you should be aware of. Facebook can go into this deeper with a simple Google search, but let’s cover the basics right here.

A boosted post is a post that again, has money behind it and helps you reach a wider audience. However, you do not have access to custom features. For example, you can not pick a target audience based on gender, interests, or age, and you do not have access to advanced ad placement. The main benefit of a boosted post is mainly to create brand awareness and grow an audience.

Sounds good, right? Yes, but let’s look at Facebook ads. This is a far more advanced method of advertising when it comes to this social platform. Through Facebook ads, you can select very specific ad objectives and Facebook provides a plethora from which you can choose. Lead generations, store traffic, and conversions are just a few examples. You can also maintain your creative control. For example, if carousel ads, call-to-action-buttons, and specific product descriptions are something that you want to put your dollars behind, this is the way to go.

For more information, visit this link:

Cart 0

Your cart is currently empty.

Start Shopping