Fruchtman Findings
Industry insights from the jewelry marketing experts.
Want To Win The Bridal Game? Start With Knowing Your Customers.
by Ellen Fruchtman, President Everyone wants to win the bridal game. But, like any game, you can’t be considered a...
Podcasts Worth Listening To
by Ellen Fruchtman, President Retail Podcasts can motivate and provide some great ideas for your business. Here is a list...
The Four Horsemen of the Marketing Apocalypse
by Shane O'Neill, Vice President Let’s be honest. Today’s jewelry market is hyper-competitive. The rise of digital marketing and the...
Before You Start Digital Marketing, Do This.
by Shane O'Neill, Vice President Here’s a Plan You Should Stick to, See Truth is, I sees it all. I...
Where Should You Spend Your Advertising Dollars?
by Ellen Fruchtman, President In 2017, something happened in the advertising world many predicted. More money was spent on Digital...
Do Not Waste Your Advertising Dollars
by Kyna Steinfurth, Media Director A lot of business owners feel that if they are going to grow their business...
Zombie Jewelers Are Among Us, Season 2 - Endeavor
Glenn…Glenn! GLENN! Are you there? Can you hear me? I can see you watching me, but are you listening? Three...
